Technical Specialist, Digital Analytics

Job Category: Data Analysis
Job Type: Full Time
Job Location: Germany
Company Name: dentsu

Job Description

Technical Specialist Digital Analytics – Shape the Future of Data-Driven Marketing*

Are you passionate about digital analytics and data-driven strategies? At dentsu, we are a network of over 1,500 experts in media, digital, performance, and technology. We are looking for a Technical Specialist Digital Analytics* to support our clients with innovative tracking and analytics solutions. If you thrive in an agency environment and want to work on industry-leading projects, this role is for you!

Your Responsibilities as a Technical Specialist Digital Analytics*

  • Develop and implement data collection strategies for Tag Management and Web Analytics systems.
  • Create technical guidelines for client IT teams to integrate Tag Management solutions across web, app, and server-to-server environments.
  • Customize coding for data tracking and transmission within Tag Management systems.
  • Optimize and enhance existing analytics setups for improved performance.
  • Validate tracking accuracy and ensure data quality.
  • Collaborate with Web Development and Technology teams to refine technical methodologies.

Your Profile

  • Degree in (Business) Informatics or a related field.
  • 1-2 years of experience with web technologies, digital tracking, or web services.
  • Strong JavaScript skills.
  • Proficiency in Google Tag Manager, Tealium, Mapp, or Google Analytics 4.
  • Experience with cloud-based databases (e.g., BigQuery) is a plus.
  • Fluent in German and English.

Your Benefits

  • Work-Life Balance: Flexible hours, hybrid work model, and 27 vacation days.
  • Growth & Learning: Access to dentsu Academy, learning allowance, and career development programs.
  • Well-being: 3 wellness days, mental health support, and COâ‚‚-neutral offices.
  • Extra Perks: Free office snacks, volunteering days, and pet-friendly spaces.

Join dentsu and be part of an innovative team shaping the future of digital analytics!


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