Company Overview
Charter One provides comprehensive support services to PK-12 charter schools. Our expertise spans academics, operations, finance, marketing, HR, IT, health, facilities, compliance, and more. We utilize proven methods to help schools in Arizona, North Carolina, and South Carolina maximize their potential.
About the Job
Charter One, a company providing comprehensive education management services to schools nationwide, seeks a Southeast Social Media Specialist. We partner with schools to handle day-to-day operations, allowing school boards to focus on governance and policy.
About the Role:
The Southeast Social Media Specialist will manage and execute social media strategies to drive brand awareness, engagement, and positive community interactions. This includes content creation, community management, analytics tracking, and collaboration with internal teams.
Responsibilities:
- Create, edit, publish, and share daily content (text, images, video, HTML).
- Set up and optimize company and school pages on each platform.
- Collaborate with other departments on reputation management and identify key players.
- Ensure all social media content aligns with brand voice, tone, and values.
- Monitor brand mentions and respond appropriately.
- Monitor social media metrics and analytics.
- Stay up-to-date on social media trends and best practices.
- Address client inquiries, complaints, and feedback.
- Other duties as assigned.
Required Skills/Abilities:
- Strong writing and editing skills.
- Proficiency in social media management tools.
- Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Analytics).
- Knowledge of brand reputation management and online community engagement.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field.
- Successful background check.
- 2-3 years of experience in social media marketing, with a strong understanding of platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
Preferred Qualifications:
- Master’s degree in a related field.
- Familiarity with SEO and content optimization strategies.
- Strong understanding of paid social media advertising and campaign management (e.g., Facebook Ads, Instagram Ads).
Compensation & Benefits:
Charter One offers a competitive salary (determined by education and experience), health benefits, paid time off, and 401k with employer contributions.