Social Media Specialist – Contract

Company Description

Fink Development is a career development coaching and consulting practice that helps successful mid-career business professionals, leaders, and executives overcome their work-related pain points, clarify their goals, and get their lives back. Our mission is to empower professionals to achieve their full potential and thrive both personally and professionally.

Role Description

This is a contract remote role for a Social Media Specialist and Copywriter. The Social Media Specialist will be responsible for creating, implementing, and managing social media campaigns to promote the Fink Development brand and services, engage with our audience, and drive traffic to our website. The Social Media Specialist will be expected to create content, monitor social media activity, analyze metrics, and adjust strategies as necessary while ensuring alignment with Fink Development’s brand and goals.

Why you might want to work here:

• Chance to work remotely from anywhere within the continental U.S.
• Supportive and collaborative work environment
• Opportunity to make a positive change in the world through strategic efforts
• Chance to work directly with the CEO, Founder and to have a huge impact on a small, woman-led company
• Opportunities for increased responsibility with demonstrated success
• Access to career development and business development resources, coaching

What you’d be up to generally:

• Helping develop and execute an 90-day organic social media strategy in alignment with the overall strategic plan of the company
• Creating new and repurposed social media content, including copy and creative (for all company channels), 90-days in advance
• Providing strategic direction to obtain the assets you need to succeed in delivering a 90-day content calendar
• Collaborating with the founder and coaching community to gather the knowledge you need to execute on your projects
• Supporting overall business development and brand-building efforts by identifying, recommending and pursuing key social media opportunities
• Manage analytics and provide recommendations for improvement
• Compile reports showing results and analyze social volume, trends, and conversations

Your first tasks would be:

• Helping us build copy and creative assets for our 2025 workshop series
• Helping us build copy and creative assets for the launch of our new podcast
• Helping us analyze, test, and refine key funnels and brand awareness campaigs

Some qualifications you might have:

• BS/BA in Marketing, PR, Communications, or related field
• 5+ years of social media experience
• Demonstrated experience with social media platform management, content development, analytics, and listening tools
• Strong copywriting skills
• Strong copyediting skills
• Strong proficiency in Canva and Social Media Management tools
• Comfortable working with remote teams
• Experience developing social media and communications plans
• Detail-oriented with the desire to work in a fast-paced environment and manage multiple projects and deadlines

This role would be perfect for you if:

• You bring a mix of creativity, strategy, and attention to detail
• You love fostering community, promoting events that help people learn and grow
• You thrive by driving and exceeding conversion metrics

How to stand out:

• You’re familiar with (and/or highly interested in) the coaching, career/leadership development, talent, or L&D space
• You’re familiar with, have experience with, and enjoy creating B2C marketing campaigns
• You love consuming a lot of information and being able to draw out the relevant content that you can turn into social content
• You’re dying for the opportunity to elevate a brand and help a small company take it to the next level
• You like to create thoughtful roadmaps and be intentional with your efforts, but also have the ability to get shit done quickly when you need to
• You want to start or grow your side-hustle in the marketing space and this opportunity will help you demonstrate the impact you can bring
• You are able to and want to jump right in and hit the ground running (with high-level direction)
• You enjoy getting in the weeds and looking for quick-wins and missed opportunities that can make a big impact
• You also have an interest and experience in email marketing and SEO
• You are highly committed to a 90-day contract and will give it everything you’ve got
• You’re a big believer in working smarter not harder with your time

How to Apply: