Job Description
AS Watson, the world’s largest international health and beauty retailer, is seeking a Social Media Specialist to join our dynamic team. As a Social Media Specialist, you’ll help build data-driven strategies across top social platforms like Instagram, TikTok, and Facebook. You’ll be responsible for creating engaging content, analyzing performance, and supporting our brands with expert social media advice. If you have a passion for health and beauty, understand social media trends, and have experience running social channels, this is the perfect role for you.
Key Responsibilities of a Social Media Specialist
As a Social Media Specialist, you will be responsible for developing social media strategies and delivering training sessions on topics like social commerce and content creation. You will also analyze social engagement and commerce KPIs, using tools such as Fanpage Karma, Meltwater, and Google Analytics. Your expertise will help keep our social media content in line with AS Watson’s legal policies and best practices. You’ll also stay up-to-date with the latest social media trends and share updates across the business.
What We’re Looking for in a Social Media Specialist
We are seeking a Social Media Specialist with great verbal communication skills, a collaborative approach, and a knack for bringing fresh ideas to the table. You should be adaptable to a fast-paced environment, with a keen interest in diversity and sustainability. Your ability to build strong relationships both internally and externally will be key to your success. You should also be eager to learn and stay ahead of social media trends.
Essential Skills for a Social Media Specialist Role
To succeed as a Social Media Specialist, you’ll need:
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A strong understanding of social media platforms and marketing strategy frameworks
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Experience running social media channels for a business
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Proficiency with social media analytics software and social listening tools
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A passion for the health and beauty industry and staying up-to-date on trends
What You’ll Get from AS Watson as a Social Media Specialist
At AS Watson, we offer competitive salaries, benefits, and a bonus scheme. You’ll also enjoy discounts for you and your family at popular retailers, including Superdrug and The Perfume Shop. Additionally, we offer interest-free season ticket loans, free financial advice, and excellent learning and development opportunities. Plus, there are plenty of chances to get involved in wellbeing initiatives to support your mental and physical health.
About AS Watson
AS Watson is the world’s largest international health and beauty retailer, with over 16,800 stores across 29 markets. We serve over 5.3 billion customers annually with our trusted brands such as Superdrug, Watson’s, and The Perfume Shop. Our commitment to innovation and digital transformation allows us to provide an integrated shopping experience, both online and offline, to meet the needs of our customers.