Job Description
IDP is a global leader in international education services, proudly helping students, test takers, and partners achieve worldwide success. As a Social Media Manager, you’ll become part of a company that values trusted human connections, advanced digital technology, and customer-focused research. Listed on the Australian Securities Exchange, IDP operates in over 50 countries globally.
Our diverse team of 7,000+ experts from various nationalities and cultural backgrounds is united by a customer-first mindset. Powered by cutting-edge technology, we work together to transform local dreams into global realities.
Role Purpose
Social Media Manager: Strategy & Planning
As a Social Media Manager, you will design and implement a dynamic social media strategy that supports IDP’s domestic marketing objectives. This includes identifying target audiences, current trends, and best practices to enhance engagement and boost brand visibility.
Content Creation & Management
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Collaborate on the development of creative and engaging content.
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Schedule, manage, and publish content across platforms like Instagram, Facebook, TikTok, and YouTube.
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Partner with design teams to deliver visually captivating assets.
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Ensure all posts reflect IDP’s brand voice and guidelines.
Campaign Execution
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Plan and manage organic social campaigns to highlight key initiatives.
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Track, analyze, and report campaign performance with actionable insights for continuous improvement.
Community Engagement
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Engage actively with social communities, responding to comments, messages, and queries in a timely manner.
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Build and maintain influencer and partnership relationships to extend the brand’s social presence.
Key Responsibilities
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Lead audience engagement initiatives.
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Grow strategic audiences on Instagram and TikTok.
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Boost brand awareness for WU & CUG.
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Generate leads through social media campaigns.
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Collaborate effectively across internal teams.
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Manage influencer partnerships and marketing collaborations.
Required Experience
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3+ years of proven experience as a Social Media Manager or in a similar role within education, tech, or services industries.
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Strong copywriting skills with an ability to tailor content for each platform.
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Experience using social media management tools like Hootsuite, Sprout Social, or Buffer.
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Proficient in analytics tools such as native platform insights.
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Excellent organizational and multitasking skills.
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Basic graphic and video editing abilities (Canva, Adobe Creative Suite, etc.).
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Experience with influencers and brand ambassador programs.
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Good understanding of SEO principles and their connection with social media.
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Strong team collaboration skills with excellent verbal and written communication.
Why Join IDP as a Social Media Manager?
As a Social Media Manager at IDP, you’ll be part of a globally recognized education brand making a meaningful impact on students’ futures. This role offers opportunities for creative content development, community building, and strategic digital marketing in a collaborative, future-focused environment.