Company Overview
Imogene + Willie, founded in 2009, is a Nashville-based clothing company dedicated to crafting the perfect jean. They are committed to manufacturing all their clothing in the United States, resisting the trend of overseas production for cheaper and faster manufacturing.
About the Job
Imogene + Willie, a Nashville-based clothing company, is seeking a Social Media Manager to grow their online presence and engage their audience. This in-office, full-time position requires someone who can develop and execute social media strategies, create content, blend brand storytelling with product promotion, analyze data, collaborate with teams, and stay current on trends.
Key responsibilities include driving strategy and growth (setting KPIs, increasing reach), content and campaign development (collaborating with creative teams), balancing storytelling and commerce, using data-driven insights (reporting and analysis), collaborating cross-functionally (marketing, product, creative), and monitoring trends and culture.
The ideal candidate is a natural storyteller, curious, passionate about the brand’s impact, responsive to feedback, a self-starter, detail-oriented, and a team player.
Professional qualifications include 5+ years of experience leading social media strategies with proven success, experience in fashion/lifestyle/related industries, proficiency in analytics and photo/video editing tools, strong conceptual thinking, communication, and project management skills, an eye for visual design and trending content, strong organizational skills, and the ability to create cohesive, on-brand campaigns.