Job Description:
Singular, a leader in mobile marketing analytics, is seeking a Senior Product Marketing Manager to drive go-to-market (GTM) strategies, develop impactful sales enablement materials, and enhance product adoption. As a Senior Product Marketing Manager, you will collaborate with cross-functional teams to position Singular as the top choice in a highly competitive market. This role requires a strategic thinker with a passion for storytelling, market research, and data-driven decision-making.
Senior Product Marketing Manager | Key Responsibilities
Go-to-Market Strategy & Positioning
- Develop and execute GTM strategies for Singular’s product portfolio.
- Conduct market and competitive research to enhance product positioning and differentiation.
- Create compelling sales enablement materials and train teams on buyer personas and product value.
Sales & Customer Success Support
- Build and manage product marketing assets to ensure consistency and clarity.
- Develop case studies, user stories, and sales narratives to highlight Singular’s impact.
- Provide direct coaching to sales teams on competitive positioning and product messaging.
- Support the Customer Success team in driving adoption and retention strategies.
Marketing Innovation & Content Development
- Lead presentation development and competitor analysis for sales and marketing initiatives.
- Align GTM efforts cross-functionally to ensure seamless execution and adoption.
- Leverage industry trends to drive innovation in marketing strategies.
Qualifications for a Senior Product Marketing Manager
4-8 years of experience in mobile marketing, analytics, SaaS, or cloud-based marketing.
Minimum 2 years in Product Marketing, with a proven ability to execute independently.
Strong expertise in GTM execution, competitive analysis, and storytelling.
Proficiency in sales enablement content creation and presentation development.
Fluent English communication skills, with an ability to simplify complex technical concepts.
Bonus: Passion for market research and staying ahead of industry trends.
Why Join Singular?
Industry Leader – Work with top marketers from LinkedIn, Microsoft, Twitter, and EA.
High-Impact Role – Directly shape marketing strategies and product adoption.
Growth & Innovation – Be part of a fast-paced, data-driven team focused on excellence.
Ready to drive growth and innovation? Apply now to become our next Senior Product Marketing Manager!