Job Description:
Singular, a leader in mobile marketing analytics, empowers top brands to unify marketing data, measure performance, and optimize growth. We are seeking a Senior Product Marketing Manager to lead and implement go-to-market (GTM) strategies, develop impactful sales enablement materials, and drive product adoption in a competitive landscape.
Key Responsibilities:
- Lead GTM Strategy: Independently oversee Singular’s product portfolio GTM strategies.
- Market Research: Conduct market and competitive research to inform product positioning and differentiation.
- Sales Enablement: Create tailored sales materials and train teams on Singular’s offerings, target personas, and buyer journeys.
- Cross-Functional Collaboration: Work across departments to successfully launch and execute GTM plans.
- Asset Management: Develop and maintain Singular’s product marketing assets, ensuring clarity and consistency.
- Storytelling: Craft compelling user stories, case studies, and sales narratives to highlight Singular’s impact.
- Competitive Analysis: Develop presentations and conduct competitor analyses to support sales and marketing initiatives.
- Sales Coaching: Guide individual sellers on effective positioning of Singular’s products.
- Customer Success Support: Assist the Customer Success team in driving product adoption and expansion.
Qualifications:
- Experience: 4-8 years in mobile marketing, analytics, attribution, SaaS, or cloud-based marketing; at least 2 years in product marketing with the ability to work independently.
- Research and Storytelling: Strong background in research, storytelling, and GTM execution.
- Presentation Skills: Proven ability to create high-quality presentations and competitive intelligence reports.
- Communication: Fluent in English with natural writing and presenting abilities.
- Bonus: Avid reader with a passion for quick learning.