Company Overview
IDEAL INDUSTRIES, INC. is a family of brands dedicated to delivering innovative products and practical solutions for critical industries, including data communications, aerospace, electrical, wire processing, and construction.
Renowned for our industry-leading wire connectors—recognized as the global standard for electrical connections—we go beyond the ground, playing a vital role in aviation. Nearly every commercial jet in the sky today was built using IDEAL wire strippers. Our impact even extends beyond Earth, with our technology contributing to essential equipment on NASA missions to the moon.
Responsibilities
- Develop and execute comprehensive digital marketing strategies that align with brand and business objectives, ensuring a seamless and engaging customer journey.
- Create compelling, personalized brand experiences across digital platforms to attract and retain target audiences while fostering long-term customer relationships.
- Collaborate with product and marketing teams to design digital initiatives that support overall business goals.
- Oversee website design, functionality, and user experience to drive engagement and maximize conversion rates.
- Manage SEO strategies to enhance organic search rankings and lead SEM campaigns for targeted traffic and lead generation.
- Implement and optimize inbound marketing strategies to generate high-quality leads for the business.
- Partner with the Content & Communications team and business units to develop and execute an impactful digital media strategy.
- Expand A/B testing initiatives to improve campaign effectiveness and cultivate a data-driven marketing culture.
- Establish key performance indicators (KPIs) for digital campaigns and continuously analyze metrics to refine strategies for maximum efficiency.
- Develop insightful dashboards to communicate marketing performance and provide data-driven insights to senior leadership.
- Manage the digital marketing budget and technology stack, ensuring resources are allocated efficiently for optimal impact.
- Lead and mentor a team of digital marketing specialists, fostering professional growth and high performance.
Qualifications
- Bachelor’s degree in Marketing, Communications, or Business Administration.
- Minimum of 5 years of progressive experience in B2B digital marketing, with expertise in website management, email marketing, social media, and SEO/SEM.
- Proven ability to drive cross-functional collaboration and execute successful digital marketing strategies that generate strong marketing-qualified leads.
- Strong technical proficiency, including experience with Adobe’s CMS, CRM, Analytics, and E-Commerce platforms, as well as social media management tools and SEO/SEM software.
- Experience with Account-Based Marketing (ABM) platforms is a plus.
- Prior experience in B2B sales through distribution channels, manufacturer representatives, or direct sales, with additional retail experience being advantageous.
- Management experience is highly preferred.
Skills & Competencies
- Hands-on, collaborative leader with a strategic mindset and a passion for cross-functional teamwork.
- Strong analytical skills, with a proven track record of leveraging data to inform marketing decisions and optimize performance.
- Excellent verbal and written communication skills, with the ability to influence stakeholders and build strong internal and external relationships.
- Ability to think strategically, drive innovation, and execute digital marketing initiatives that deliver measurable business growth.