Company Overview
LegalZoom was founded to democratize access to legal help. Over time, we’ve become a trusted partner for entrepreneurs, expanding our services to support small businesses in numerous ways. We recognize small business owners as dreamers, strivers, and achievers, and we’re dedicated to supporting them at every stage of their journey, from business formation and access to attorneys to tax expertise.
About the Job
Brand Marketing Senior Manager (Remote)
LegalZoom, a leading provider of online legal services, seeks a Brand Marketing Senior Manager to lead in-house and agency-executed brand campaigns. This is a 100% remote position.
About LegalZoom:
For over 20 years, LegalZoom has helped millions launch, run, and grow their businesses, secure intellectual property, and protect families with estate planning documents. We are an industry leader in business formations, driven by innovation and a commitment to diversity, equity, and inclusion.
Responsibilities:
- Build and execute comprehensive brand campaigns across all relevant channels (linear, programmatic, paid social, OOH, partnerships).
- Own the brand measurement framework (tags, brand lift studies, MMM/MTA).
- Identify brand marketing opportunities and maintain a test & learn roadmap.
- Ensure brand consistency and alignment with marketing objectives.
- Build, monitor, and report on KPIs (lift, sessions, engagement, reach, site actions, revenue).
- Drive initiatives with cross-functional teams (Creative, Data Science, Product Marketing, Dev, Growth Marketing).
- Proactively manage projects and communicate with stakeholders.
- Stay up-to-date with industry trends and best practices.
- Other duties as assigned.
Qualifications:
- 7+ years of experience in Brand Marketing (traditional, digital, partnerships).
- Subject matter expertise in cross-channel brand execution, strategy, creatives, media, advertising, and measurement.
- Performance marketing campaign management experience a plus.
- Understanding of multi-channel attribution; Google Analytics preferred, MTA/MMM experience strongly preferred.
- Experience driving technical aspects of media buying (trafficking, data/API integrations, tagging, platforms).
- People management experience preferred.
- Strong analytical, problem-solving, and communication skills.
- Advanced Excel skills required.
- Ability to work independently and manage priorities.
- Strong QA skills.
- Remote employees must have adequate internet bandwidth.
Compensation & Benefits:
- National range: $104,600 – $135,650 (actual compensation depends on experience, location, etc.).
- Annual bonus, incentive bonus, and/or restricted stock units may be offered.
- Comprehensive benefits:
- Medical, Dental, Vision Insurance
- 401k with Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Wellness benefits (Fertility, Mental Health, One Medical, Fringe lifestyle benefits up to $250)
Equal Opportunity Employer:
LegalZoom is an equal opportunity employer dedicated to diversity, equity, and inclusion. We prohibit discrimination and harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other1 protected characteristic. We are enrolled in E-Verify.