Job Description
Location: Edmonton, Jasper, Red Deer, and surrounding areas
Job Type: Full-Time
Are you a dynamic and motivated Sales Representative looking for an exciting career in the wine and spirits industry? Join Escalade Wines & Spirits (EWS), a leading wine and spirits agency that manages premium beverage brands across Canada. As a joint venture between Concha y Toro wines and Charton Hobbs Group, we bring world-class representation to our esteemed suppliers, ensuring quality distribution and brand success.
Why Join Us?
- Represent a portfolio of top-tier wines and spirits
- Work with a company backed by two industry leaders
- Engage in a dynamic and fast-growing market
Sales Representative Responsibilities
Retail Sales & Account Management
- Drive sales growth for the Escalade Wines & Spirits portfolio
- Exceed quarterly and annual sales targets and KPIs
- Expand brand distribution, ensuring core brands gain visibility
- Strengthen relationships with retail stores to increase shelf space and positioning
- Organize trade days for supplier and manager visits
- Develop and execute quarterly programming strategies with retail chain managers
- Maintain an efficient 6-week route plan for territory coverage
Restaurant & On-Premise Sales
- Develop and maintain relationships with restaurant owners and beverage managers
- Secure new placements for feature menus and by-the-glass (BTG) pours
- Identify opportunities for brand expansion within the hospitality industry
Administrative & Industry Engagement
- Log daily activities and sales efforts using CHG XRM system
- Maintain an up-to-date account database
- Manage budgets and expenses according to company policies
- Attend trade shows, supplier dinners, and industry events as needed
- Flexible working hours, including occasional nights and weekends for events
What You Bring to the Table
Required Qualifications
- Passion for the wine and spirits industry
- Minimum WSET Level 1 certification (WSET Level 2 preferred)
- 2+ years of experience in sales, preferably in liquor sales, retail, or hospitality
- College or university degree in Business, Sales, or Marketing is an asset
- Excellent communication, presentation, and negotiation skills
- Self-motivated team player with a results-driven mindset
Additional Requirements
- Must reside in Edmonton or surrounding areas for efficient territory coverage
- Ability to lift and carry up to 50+ pounds of promotional materials
- Possession of a valid AB Driver’s License and compliance with company auto insurance policies
- Must hold a valid passport for occasional travel
Perks of the Role
- Work with a premium portfolio of global wine and spirits brands
- Opportunities for career growth in a rapidly expanding industry
- Be part of a company that values innovation, collaboration, and success
If you are a passionate Sales Representative looking to make an impact in the beverage industry, apply today and become part of the Escalade Wines & Spirits team!