Summary:
The PR Manager will support strategic initiatives of the Communications Team with a focus on Jewelry and Watch categories. This role supports critical elevation across editorial and requires an understanding of working within a local market on behalf of a global luxury brand as well as cross-functional collaboration and dynamic thinking within the team. The PR Manager reports to the Director of Communications and manages the PR Coordinator as a direct report. Role is based in NYC; some travel required.
Purpose:
- Support PR Director on securing press coverage on new launches and initiatives, ensuring elevated visibility, positioning and editorial rankings for Bulgari.
- Drive PR efforts around High Jewelry, Fine Jewelry, and Watch collections, proactively pitching and distributing all relevant press assets.
- Lead PR activities and press outreach for brand initiatives (global and local) with a focus on Regional markets.
Responsibilities:
- Support PR Director on securing optimal press coverage on High Jewelry, Fine Jewelry and Watches.
- Oversee PR activities for local initiatives and relevant brand events globally where the NA market has a presence
- Support PR Director on pitching celebrity news and securing strong digital coverage, especially during awards season.
- Lead Regional PR efforts, including executing PR Strategies for JW product categories, ensuring maximum coverage in print and digital media
- Drive integration of regional PR assets around key retail initiatives such as boutique openings and local events.
- Manage PR Coordinator with tracking movement of PR samples, ensuring all security and insurance guidelines are properly submitted and managed.
- Cultivate relationships with regional, digital, celebrity and entertainment press and relevant KOLs.
- Manage accessories and jewelry PR set inventory with PR Coordinator.
- Oversee DMR press monitoring, tracking of quarterly editorial results and ensure major brand stories and features are shared with leadership and Rome in a timely manner; maintain a keen awareness of activities at competitor brands.
- Support Wholesale needs by organizing product for account driven photoshoots and facilitating brand features
Qualifications:
- 5-7 years’ of experience in a similar position within a corporate office environment; jewelry experience preferred
- Bachelor’s degree required. Communications, Marketing or related field
- Excellent interpersonal skills, outstanding oral communication, with the ability to represent a brand
- Understanding of the Jewelry and Watch categories
- Proactive, curious, and dynamic. High self-motived with sharp attention to detail
- Team Player: Ability to work well both as part of a team and independently. Enthusiastic, positive, professional and polished with the ability and willingness to work extended hours and travel if required.
- Time Management Skills: Ability to work in fast-paced environment on multiple projects simultaneously. Ability to prioritize projects and work effectively, exercising agility and finding solutions to expected & unexpected problems and work effectively within deadlines.