Who We Are
Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Overview
As the Product Marketing Manager / Senior Product Marketing Manager for one of our product verticals (security cameras, access control, environmental sensors, etc.), you will be responsible for setting the go-to-market strategy for integrating new technologies and features into Verkada’s broader marketing and sales efforts.
Responsibilities
- Develop product positioning and competitively differentiated messaging for a product based on user research, market insights, and product knowledge.
- Partner with the Product Management team to set a go-to-market strategy within each product vertical, including targeted markets, pricing and packaging, product rollout and marketing strategy.
- Bring new cameras products to market by taking the lead on launches – planning, creating/managing deliverables and timelines in order to maximize impact
- Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
Requirements
- 2-8 years of product marketing (or similar) experience, or prior management consulting experience
- Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing.
- Ability to help drive creative and content efforts across the marketing organization.
- Strong ability to write for various audiences, including technical content.
- Bachelor’s required, MBA is a plus, but not required.