At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with AI and AR wearables, in the home or at work, or fully immersed in alternate virtual reality worlds
Product Marketing Manager, Future Glasses Responsibilities:
- Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify GTM considerations, emerging use cases, and other growth opportunities
- Lead the development of out-of-the-box go-to-market plans for these new-to-world products, and drive integrated efforts across cross functional teams
- Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel
- Influence XFN teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and inspiring change through aligned goals and a shared vision
Minimum Qualifications:
- BA/BS degree
- 10+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams
- Demonstrated balance of creative and analytical thinking, putting forth clear and compelling vision, creative problem solving, and out of the box thinking in building net-new categories or product areas
- Experience using data and insights to inform and influence product strategy
- Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies
Preferred Qualifications:
- Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance
- Experience with retail and POS strategies for consumer electronics, including product demos and education
- Growth mindset – views problems as opportunities and ambiguity as adventure
- MS / MBA degree