Company Overview
Embark provides the most comprehensive and accurate dog DNA test available. Using a simple cheek swab, pet owners can learn about their dog’s breed, ancestry, health, and more. Embark analyzes twice as much genetic information as other tests and offers the world’s only canine DNA relative finder. Testing for over 210 genetic health conditions, Embark helps owners make informed decisions about their dog’s care. Founded by two brothers and partnering with Cornell University’s College of Veterinary Medicine, Embark’s mission is to eliminate preventable diseases in dogs.
About the Job
Embark, a company offering dog DNA tests, seeks a Product Marketing Manager to bridge Product Development and Marketing Execution. This role focuses on translating technical capabilities into compelling narratives for customers, developing and executing positioning, messaging, and go-to-market strategies. The PMM will work closely with Marketing, Product, Science, and Business Development teams.
Responsibilities include developing customer-centric messaging, partnering with teams to translate complex concepts, ensuring consistent messaging, defining and executing GTM strategies, developing product marketing strategy for launches, leading integrated marketing planning, conducting customer and market research, and measuring/optimizing performance.
Requirements include 5+ years of experience in Product Marketing, Brand Strategy, or Growth Marketing (preferably in consumer technology, health tech, pet care, or genetics), exceptional storytelling and communication skills, a proven track record of successful GTM strategies, strong analytical skills, success in cross-functional collaboration, and strong organizational skills. A passion for pets is a plus.
Embark offers flexible vacation, paid parental/paw-ternity leave, summer Fridays, subsidized pet insurance, benefits (401k match, bonus structure, commuter benefits, premium healthcare), competitive salaries and stock options, new tech devices, and continuing education support.
The salary range is $135,000 – $155,000. Embark is an equal opportunity employer.
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