Company Overview
Motion Recruitment delivers IT Talent Solutions for Contract, Direct Hire, Managed Solutions and Statement of Work to all of North America from our 21 delivery centers. Our high-touch, specialized, team-based recruitment model’s success is proven through our exemplary track record in filling the most challenging IT positions for startup and enterprise clients alike. Our hyper-specialized tech focus results in a truly consultative approach for both our clients and candidates, within our recruiting areas of expertise: Software, Mobile, Data, Infrastructure, Cybersecurity, Product + UX and Functional. Motion also delivers IT Consulting Solutions through the Motion Consulting Group (MCG) that create true digital transformation for IT projects in Agile Development & Coaching, DevOps & DevSecOps Solutions, and Managed Services for IT Operations. We’re also the proud creators of Tech in Motion and the Timmy Awards, our North American community platform, events series and award program that connects over 250,000 tech enthusiasts to meet, learn, and innovate.
About the job
Our client, a well known financial technology company is urgently looking to hire a Product Marketing Manager to join their team on a HYBRID schedule in Toronto, ON!
** This is a 12 month contract on a T4 basis **
Required Skills & Experience
- Bachelor’s degree required
- 3-5 years of progressive experience (technology/SaaS and/or B2B experience preferred)
- Experience using analytical, hypothesis-driven testing and customer obsession to find new and effective ways to deliver on KPIs
- Experience tracking campaign performance
- Experience with Research and analysis
Job Responsibilities
- Collaborate with the Senior Marketing Manager, Worker Management to provide support for t strategy and plans (e.g. analysis, campaign execution, sales team partnership)
- Work cross-functionally to drive an integrated GTM plan that includes messaging, positioning, channels and creative for different segments; execute on the GTM plan in partnership with channel teams with end-to-end thinking across touchpoints
- Own and drive marketing briefs and programs and related analysis (e.g. customer engagement and cross-sell/up-sell campaigns, digital acquisition and telesales campaigns, etc)
- Own and drive business performance tracking and commentary (weekly/monthly) and related analysis (e.g. LTV drivers, including new user activation, attach, active use and retention)
- Closely partner with Product Management teams to define, articulate and proactively communicate product feature releases or critical communications
- Effectively use segmentation and targeting to optimize messaging for the right channel, target and business goal (acquisition, cross-sell, revenue, retention) and work with appropriate teams to ensure strategy alignment and plan delivery
- Understand a variety of digital marketing platforms, including SaaS, In-Product Discovery, Paid Search, Display, Email, Affiliates, Social and Mobile, and effectively integrate efforts across platforms and teams
- Drive changes in customer behavior to improve KPIs; understand conversion and LTV levers and leverage those to achieve success throughout the marketing funnel
- Understand success metrics for each initiative and have the ability to articulate and prioritize analytics requirements to solve the most important customer problems
- Support sales and care enablement through training, collateral and online content
How to Apply
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