Duties:
- As the Partnership Marketing Manager, you will play a critical role in developing and maintaining CPA (Cost Per Acquisition) and CPI (Cost Per Install) partnerships to drive efficient and scalable customer growth.
- Your responsibilities include driving the strategy, development, analysis, execution and monitoring of pay for performance partnership marketing programs and campaigns.
- You will collaborate closely with key stakeholders across Product, Data Science, Supply, and Creative to bring to life great partnerships that tell the world about us and drive great ROI.
- The ideal candidate will have a combination of strong affiliate marketing and management experience, project management and top notch analytic skills.
Duties:
- Own end-to-end digital acquisition campaign performance, from strategy development to capturing business requirements, to planning, delivery, execution and reporting on performance metrics (Cost Per Acquisition, Cost Per Install, etc).
- Identify partnership opportunities that can meet efficiency and scale requirements, create business proposals and collaborate with cross-functional teams across finance, legal and marketing to assess opportunities
- Partner with Engineering to implement new partnerships and support ongoing ones
- Analyze campaign performance and identify optimization opportunities
- Partner with Finance to forecast campaign performance across quarters
Requirements:
- 8+ years of relevant work experience at a large B2C company, with preference in the consumer internet space of travel, technology, or lifestyle.
- Significant experience working closely with product, digital marketing, and data analytics functions.
- Experience with global affiliate campaigns that deliver massive scale and ROI
- Experience with App Store Marketing, App Store Optimization preferred
- Proven leadership capabilities, experience working with diverse cross functional teams and managing workflows involving numerous parties.
- Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
- Excellent written and oral communication, sharp analytical skills, attention to detail, and ability to simplify is key.