Overview
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Industry
Advertising Services
Company size
51-200 employes
quality jobs, quality candidates, environment jobs, government jobs, education jobs , social care jobs , charity jobs , and recruitment
About Us
Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn, and protection from harm.
When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
About The Role
As Mid-Value Marketing Manager, you will oversee our mid-value programme, creating and implementing marketing campaigns that build meaningful connections with supporters. Using audience insights and data analysis, you will tailor strategies to inspire action and loyalty while ensuring all touchpoints deliver a cohesive supporter experience.
You will work in a fast-paced, collaborative environment, applying agile principles to adapt plans and drive improvements. This role is integral to achieving mid-value income and engagement targets, ultimately helping to deliver long-term value for children.
In This Role, You Will
- Work as part of a multi-disciplinary team to attract, retain, and engage mid-value supporters, leveraging insights to build long-term relationships.
- Plan and execute marketing activities to meet ambitious income, action, and loyalty targets.
- Collaborate with Loyalty and Philanthropy teams to develop seamless supporter journeys that foster increased engagement and progression to higher-value segments.
- Analyse marketing effectiveness, applying a test-and-learn approach to improve campaign outcomes and drive innovation.
- Develop and maintain a cohesive mid-value supporter experience across all channels.
- Manage mid-value content plans and produce creative assets that inspire action and engagement.
- Support income and expenditure budget management, including planning, reporting, and re-forecasting.
- Ensure compliance with legislation and best practices in all mid-value communications.
About You
To be successful, it is important that you have:
- Extensive experience in attracting, retaining, and engaging mid-value supporters, including campaign development, data analysis, and audience planning.
- Significant experience delivering multi-channel marketing campaigns (mail, email, telemarketing, events).
- A proven track record of managing audience insights to create effective, audience-led strategies that achieve KPIs.
- Strong project management skills, with the ability to deliver complex projects on time and to budget.
- Experience managing external partners (e.g., creative and print agencies).
- Proven ability to develop engaging supporter journeys that deepen relationships and drive action.
- Excellent communication and collaboration skills, with the ability to inspire and engage stakeholders.
- A passion for delivering exceptional supporter experiences with a focus on audience and results.
- Commitment to Save the Children’s vision, mission, and values.
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