Overview:
Support the Media Buying team to create strategic campaigns for clients on both a local, regional and national level across all forms of media including, but not exclusive to, 3rd party OOH, TV, radio, press, and digital.
Planning & Strategy:
Conduct market research, competitor analysis, and audience insights to develop effective media strategies.
Plan and execute digital out-of-home campaigns across the Outdoor estate.
Develop media buying plans to ensure optimal placement and cost efficiency.
Prepare sales presentations and media plans using Excel and PowerPoint.
Implementation & Execution:
Coordinate media bookings and reservations, ensuring smooth execution.
Liaise with clients, internal teams, and external media owners to ensure seamless campaign delivery.
Monitor campaign performance, analysing data and making necessary adjustments.
Provide ongoing updates and reports to Account Directors on campaign progress.
Post-Campaign Analysis:
Evaluate campaign success, analysing performance against objectives.
Prepare detailed reports on reach, frequency, and ROI.
Stay informed on emerging media trends, new platforms, and technologies to enhance future strategies.
What We’re Looking For:
Degree-qualified or proven experience in a similar role.
Strong organisational and time management skills – able to juggle multiple projects effectively.
Excellent written and verbal communication skills.
Media buying knowledge across multiple platforms is a plus but not essential.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Experience With Sage 50 Is Advantageous But Not Required.
Ability to work independently as well as part of a collaborative team.
Benefits include:
Competitive salary & benefits
Private Health Care
Workplace Pension Scheme
Employee Assistance Programme
Career development & growth opportunities
A vibrant, supportive, and innovative work environment
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