About the job
About the Company: Adeia (NASDAQ: ADEA) is a publicly traded IP Licensing company headquartered in Silicon Valley with more than 140 employees globally. Adeia invents, develops, and licenses fundamental innovations that shape the way millions of people explore and experience entertainment in an increasingly connected world. From TVs to smartphones, and across all types of entertainment experiences, Adeia’s technologies allow users to manage content and connections in a way that is smart, immersive, and personal.
About the Role: Adeia is seeking an experienced and strategic Senior Marketing Operations Specialist to drive our social media strategy, website optimization, and creative design initiatives.
Responsibilities:
- Develop and execute comprehensive social media strategies across LinkedIn
- Lead website management and optimization efforts, including SEO and content strategy
- Oversee the creation of high-impact graphics and visual content for all marketing channels
- Analyze and report on marketing performance metrics, providing actionable insights to improve ROI
- Collaborate with cross-functional teams to align marketing operations with overall business goals
- Stay ahead of digital marketing trends and integrate innovative practices into our strategies
Qualifications: Bachelor’s degree in Marketing, Digital Communications, or a related field
Required Skills:
- Proficiency in social media management tools and reporting
- Experience with web analytics platforms (e.g., Google Analytics)
- Familiarity with marketing automation platforms (e.g., HubSpot)
- Working knowledge of HTML, CSS, and basic web development principles
- Proficiency in data visualization and reporting tools
Preferred Skills:
- 3-7 years of experience in marketing operations, with a focus on digital channels, website, and graphics design
- Proven track record of developing and executing successful social media and content strategies
- Knowledge of web analytics, SEO, and content management systems
- Proficiency in graphic design software and ability to direct design projects
- Strong leadership and project management skills
- Data-driven decision-making ability with excellent analytical skills
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