Company Overview
Founded in 2012, automotiveMastermind®, a part of S&P Global Mobility, is a trusted leader in data and technology for the automotive industry, delivering valuable insights and personalized experiences to drive business success.
Our proprietary Mastermind® solution leverages the power of predictive analytics, enabling automotive retailers to identify and connect with potential buyers while enhancing the car-buying journey. By combining behavioral analytics, targeted marketing strategies, and expert consulting, Mastermind equips dealers and OEMs with the tools to optimize automotive sales—seamlessly integrating data-driven intelligence with tailored customer insights.
Successful Marketing Manager Profile
Key Responsibilities:
- Oversee a portfolio of automotive brands, ensuring alignment with each brand’s CI guidelines, voice, sales events, monthly offers, and design requirements.
- Develop and refine marketing campaigns, leveraging brand-specific expertise and industry best practices.
- Manage projects from concept to completion, including planning, scheduling, testing, and execution.
- Collaborate with designers and email marketing managers to create engaging, data-driven campaigns.
- Analyze campaign performance, extract meaningful insights, and suggest data-backed improvements.
- Enhance customer journeys by implementing strategic updates and coordinating cross-functional efforts.
- Lead brand-specific initiatives, such as developing creative briefs, overseeing project timelines, and ensuring timely delivery.
- Craft compelling marketing copy that aligns with brand messaging, working closely with designers, editors, and developers.
- Maintain compliance approvals for brand portfolio marketing efforts.
- Work with designers, developers, and editors to ensure marketing campaigns are executed accurately.
- Proofread, approve campaigns, and verify client data before deployment.
- Gain a deep understanding of campaign variables and logic, ensuring precise data-driven content execution.
- Conduct market research to stay updated on OEM marketing strategies, sales events, and vehicle launches.
- Respond to marketing-related inquiries and support requests, ensuring timely resolution.
Ideal Candidate Profile:
- 5+ years of digital marketing experience with a proven track record of executing effective campaigns and lifecycle marketing strategies.
- Hands-on experience with CDPs or marketing automation platforms.
- Strong time management and organizational skills, balancing both short-term and long-term projects.
- Exceptional attention to detail with a focus on accuracy and quality assurance.
- Excellent communication and interpersonal skills, demonstrating professionalism, diplomacy, and confidentiality.
- Strong project management capabilities, managing multiple projects simultaneously.
- Analytical mindset with the ability to interpret data, identify trends, and optimize campaign performance.
- Ability to collaborate across teams, working effectively with cross-functional stakeholders.
- Problem-solving mindset, identifying workflow improvements and creative solutions.
Preferred Qualifications:
- Experience in project management, overseeing multiple initiatives concurrently.
- Proven ability to streamline workflows and enhance productivity.
- Experience with marketing technology implementation.
- Vendor sourcing and relationship management experience.
- Proficiency in project-management tools (Airtable preferred).