Job Description:
Our client, a leading provider of cloud accounting software for mid-market businesses in the UK, is seeking a Marketing Manager – Not For Profit to spearhead marketing initiatives for its nonprofit vertical. This is a key growth area, offering a unique opportunity to build brand awareness, drive demand, and position the company as the go-to cloud accounting solution for nonprofit organizations.
As a Marketing Manager – Not For Profit, you will develop and execute targeted marketing strategies, collaborate cross-functionally, and influence key stakeholders to maximize impact. This role requires both strategic vision and hands-on execution to engage nonprofit audiences effectively.
Key Responsibilities
Developing Marketing Strategies for the Nonprofit Sector
- Create and implement a marketing strategy aligned with business objectives and revenue goals.
- Identify unique challenges faced by nonprofits and tailor campaigns accordingly.
Lead Generation & Engagement
- Design and execute multi-channel campaigns to generate high-quality nonprofit leads.
- Leverage digital, email, and content marketing to nurture prospects and drive conversions.
Event & Content Marketing
- Oversee participation in nonprofit industry events, including conferences and webinars.
- Develop sector-specific marketing materials, such as case studies and thought leadership content.
Strategic Partnerships & Brand Growth
- Build relationships with nonprofit associations to increase credibility and reach.
- Establish partnerships to strengthen the company’s presence in the nonprofit space.
Performance Analytics & Optimization
- Track and measure campaign success using RevOps tools.
- Refine marketing strategies based on data-driven insights.
Qualifications & Experience
- 5+ years of marketing experience, including at least 2 years in the nonprofit sector.
- Proven expertise in B2B marketing, multi-channel campaigns, and lead generation.
- Strong analytical mindset with a focus on leveraging data for growth.
- Experience leading cross-functional projects with internal and external stakeholders.
- Established network within the nonprofit industry is a plus.
Why Join?
- Be part of a fast-growing company with a meaningful mission.
- Work in a collaborative and inclusive culture.
- Competitive salary, benefits, and professional growth opportunities.
If you’re a passionate marketing professional eager to drive impact in the nonprofit sector, apply now!