Company Overview
Motion Recruitment delivers IT Talent Solutions for Contract, Direct Hire, Managed Solutions and Statement of Work to all of North America from our 21 delivery centers. Our high-touch, specialized, team-based recruitment model’s success is proven through our exemplary track record in filling the most challenging IT positions for startup and enterprise clients alike. Our hyper-specialized tech focus results in a truly consultative approach for both our clients and candidates, within our recruiting areas of expertise: Software, Mobile, Data, Infrastructure, Cybersecurity, Product + UX and Functional. Motion also delivers IT Consulting Solutions through the Motion Consulting Group (MCG) that create true digital transformation for IT projects in Agile Development & Coaching, DevOps & DevSecOps Solutions, and Managed Services for IT Operations. We’re also the proud creators of Tech in Motion and the Timmy Awards, our North American community platform, events series and award program that connects over 250,000 tech enthusiasts to meet, learn, and innovate.
About the job
Our client, a financial software company, is looking for a Marketing Manager to join their team in Toronto, Canada!
**This is a 12-month contract**
As a Marketing Manager, you will be responsible for:
- Leading day-to-day campaign management and operations, developing and executing SEM strategies, and collaborating with agencies/vendors and key internal partners to achieve best-in-class SEM strategies and programs.
- Managing end-to-end campaigns and focusing on personalization to achieve target KPIs and maximize ROI within weekly budget constraints.
- Delivering detailed, actionable insights and strategic recommendations to drive business performance. Also, interpreting data to provide guidance and recommendations to cross-functional teams.
- Conducting keyword research, technical, content and SEM audits, and producing optimization recommendations to improve campaign performance on an ongoing basis.
- Developing and testing new campaigns that target users and improve overall marketing efficiencies.
- Working closely with cross functional teams – Analytics, Tech, Business Ops in particular to maintain & enhance digital media measurement framework
- Having a strong analytical approach to acquisition funnel metrics, measurement, and campaign performance and maintaining a deep knowledge of the competitive landscape
Skills to be Successful
- Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences
- Deep understanding of Google Ads and Microsoft Ads with preference for Google Ads certifications in Fundamentals, Search and Mobile Advertising
- Experience with monitoring and analyzing web analytics and campaign performance using tools like GA4, FireBase, Adobe & others
- Proven track record of delivering exceptional and measurable performance results through digital marketing efforts
- Business acumen: strategic thinking, business process development, analytical and problem solving skills
Qualifications
- Bachelor’s degree in Business/Marketing/Stats required
- Min. 6 years of Paid Search experience in leveraging data to drive business results (hands-on experience required)
- Deep understanding of digital media, campaign management and digital measurement frameworks is needed
- Knowledge of GA4/GA360 and/or Adobe Analytics, CDP, DMP’s and CMS a benefit
How to Apply:
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