Company Overview
Tundra is a global provider of innovative staffing solutions and services. Unlike any other agency, we work as a strategic partner to the client and candidate, ever-evolving and leveraging OUR expertise to understand your needs and solve them, so you can focus on YOUR expertise. Tundra operates with a straightforward Vision – “To be the number one representative of choice for top talent across the globe”. Tundra understands and believes that simply “finding people” is not adequate. Our clients deserve the best; the right people at the right time and for the right role. Tundra’s proven ability to attract, engage and maintain relationships with the most talented resources worldwide is the fuel that empowers this success. Tundra values the talent we work with, and we are invested in creating meaningful relationships, we respect your time and experience and accredit OUR success to YOURS.
About the job
Responsibilities
- As a Marketing Manager for Paid Search, you will be responsible for:Leading day-to-day campaign management and operations, developing and executing SEM strategies, and collaborating with agencies/vendors and key internal partners to achieve best-in-class SEM strategies and programs.
- Managing end-to-end campaigns and focusing on personalization to achieve target KPIs and maximize ROI within weekly budget constraints.
- Delivering detailed, actionable insights and strategic recommendations to drive business performance. Also, interpreting data to provide guidance and recommendations to cross-functional teams.
- Conducting keyword research, technical, content and SEM audits, and producing optimization recommendations to improve campaign performance on an ongoing basis.
- Developing and testing new campaigns that target users and improve overall marketing efficiencies.
- Working closely with cross functional teams – Analytics, Tech, Business Ops in particular to maintain & enhance digital media measurement framework
- Having a strong analytical approach to acquisition funnel metrics, measurement, and campaign performance and maintaining a deep knowledge of the competitive landscape
Skills to be Successful
- Proven experience running performance marketing campaigns through digital, including SEM, and driving performance through optimized customer experiences
- Deep understanding of Google Ads and Microsoft Ads with preference for Google Ads certifications in Fundamentals, Search and Mobile Advertising
- Experience with monitoring and analyzing web analytics and campaign performance using tools like GA4, FireBase, Adobe & others
- Proven track record of delivering exceptional and measurable performance results through digital marketing efforts
- Business acumen: strategic thinking, business process development, analytical and problem solving skills
Qualifications
- Min. 6 years of Paid Search experience in leveraging data to drive business results (hands-on experience required)
- Deep understanding of digital media, campaign management and digital measurement frameworks is needed
- Knowledge of GA4/GA360 and/or Adobe Analytics, CDP, DMP’s and CMS a benefit
How to Apply:
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