Position Purpose:
Assist in creating, developing and executing retail shopper experience solutions that drive conversion at retail (in-store and online), primarily but not exclusively TV and audio content.
Responsible for the implementation of in-store and online video content.
- Supports in-store video content creation/localization
- Supports production of compelling content for shoppers including products/ feature demos/ and all other videos for retail
- Manage legal reviews of all content and aligns internally on changes to content
- Develop individual content plans by display by retailer and works with the Merchandising and Display team for implementation
- Collaborates with cross-functional teams on content deployment plans and approvals
- Manages the user interface on TVs for shopper engagement with content
- Reports metrics and shares insights where available
- Oversees digital video content creation/localization
- Manages Explainer content usage on retailer websites
- Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail.
- Support account team needs for promotional video content and or static art cards in retail.
Retail Training, Field Team and Merchandising
- Leads cross functional efforts to find new solutions to engage with shoppers in order to convert.
- Partners with training team on video and training needs
- Partners with the HE Field Team on video needs, and other marketing support
- Works closely with the Merchandising team on content plans by displays by retailer for all deployments
Skills, Qualifications And Attributes
- BA/BS required
- Minimum of 5 years in marketing
- Must be a creative thinker
- Must be very detail oriented and skilled at project management
- Ad hoc projects
Top 3 Skill Sets
- Project management,
- Creative evaluation skills
- Strong communication
Education/Experience:
- Bachelor’s degree in marketing or equivalent training required.
- 5-7 years related experience required.