Marketing Manager

D3 Search is actively seeking an accomplished Marketing Manager for a well-established and highly respected law practice headquartered in Cerritos, CA (90703).

Position Title:

Marketing Manager

• Note: 5+ yrs. of legal marketing experience is REQUIRED.

Location | Map:

Cerritos, CA (90703)

Employer Work Model:

Onsite work model (M-F).

Employment Status:

Full-time | direct hire employment opportunity. Exempt role.

Position Details/Description:

We are seeking a dynamic Marketing Manager to join a highly respected law practice and drive their marketing efforts to new heights.

As a Marketing Manager you will play a pivotal role in the firm’s marketing department, reporting directly to the Marketing Director. You will be responsible for overseeing marketing initiatives, working with attorneys and the marketing team, and producing a wide variety of marketing deliverables. Your leadership and strategic thinking will be critical to achieving the firm’s marketing objectives and ensuring the smooth day-to-day execution of their marketing activities.

Essential Duties and Responsibilities:

• Strategic Marketing Planning: Collaborate with the Practice Group Leaders, attorneys and the Marketing Director, to develop and execute comprehensive marketing strategies that align with the firm’s goals and objectives, with a focus on strategy, awareness, relationship building and lead generation.
• Online and Offline Marketing: Manage both digital and traditional marketing channels, including email marketing, website optimization, social media, print collateral, webinars and in-person events. You will ensure our marketing material is aligned with the firm’s brand and targeted to both existing clients and potential clients.
• Marketing Programs: Conceptualize, plan, and execute exceptional marketing programs to enhance brand awareness, build relationships, generate leads, and drive new business.
• Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
• Market Research: Stay up-to-date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
• Cross-Functional Collaboration: Collaborate with other internal departments and multiple practice groups to gather information that can be leveraged to drive strategic campaigns.
• Technology Proficiency: Leverage marketing tools and software, including marketing automation platforms and analytics tools to optimize marketing campaigns and strategies.
• Reporting and Analysis: Measure marketing performance with data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, relationship building, and lead generation.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of proven experience in marketing services (legal industry), with a strong focus on strategy, awareness, relationship building, and lead generation.
• Ability to translate client needs, coupled with the firm’s capabilities, into marketing programs and campaigns.
• Excellent team player and project management skills.
• Demonstrated success in developing and executing marketing strategies that drive results.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative marketing ideas.
• Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside of the box.
• Highly organized and capable of managing multiple projects simultaneously.
• Knowledge of the legal industry is REQUIRED.
  

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