Company Overview
Vlasic Bioscience, the parent company of Vlasic Labs, is a family of companies dedicated to natural healing. Founded on the same principles of quality, consistency, and innovation that built the Vlasic pickle empire, Vlasic Labs benefits from the strong brand recognition and trust associated with the Vlasic name, a name familiar to over 90 million American pickle consumers.
About the Job
Social Media Coordinator
We are seeking a Social Media Coordinator to create engaging content across social media and retail channels, manage promotional campaigns, and maintain a strong online presence. Compliance with cannabis industry regulations is critical. You will monitor social media interactions, ensure consistent messaging, and stay current with social media trends. The ideal candidate is comfortable with content creation, highly organized, and capable of running successful social media campaigns. This position begins at 20 hours/week with the potential for full-time employment based on performance.
Benefits:
- Opportunity for advancement
- Competitive Compensation
- Great Work Environment
- Career Advancement Opportunities
Responsibilities:
- Create diverse social media content across multiple platforms.
- Create and edit marketing and sales materials for retail channels, aligned with the social calendar.
- Maintain compliant social media channels, adhering to cannabis industry regulations.
- Monitor social media interactions.
- Collaborate with the social media team to maintain brand consistency.
- Monitor social media trends and implement them in marketing campaigns.
- Manage a social media calendar at least one month in advance.
- Collaborate with other teams to ensure brand consistency.
- Create social media campaign progress and outcome reports.
- Coordinate lifestyle and product photoshoots with local artists.
- Source local artists for specialized content creation.
- Design marketing assets (menus, posters, stickers, swag, promotional material, in-store collateral).
- Affordably source marketing assets and maintain vendor relationships.
Qualifications:
- Strong familiarity with major social media platforms and trends.
- Proficiency with Microsoft Office Suite, photo editing software, and video editing software.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong design skills and quick editing abilities.
- Ability to collaborate effectively with artists, designers, and photographers.
- General knowledge of the cannabis industry and current marketing trends.
- Experience navigating cannabis and CBD social media regulations.
- Passion for cannabis and/or CBD.
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