Company Overview
Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books. As a leading provider of core literacy curriculum, professional services, and educational media, Scholastic is dedicated to supporting children’s learning both in the classroom and at home. The company produces high-quality books, eBooks, print and digital learning programs for pre-K through grade 12, as well as classroom magazines and other educational resources.
With a presence in 14 international offices and exports to 165 countries, Scholastic ensures that quality, affordable books are accessible to children worldwide. Through school-based book clubs and book fairs, classroom collections, public and school libraries, retail outlets, and online platforms, Scholastic continues to foster a love of reading and learning for young readers everywhere.
Responsibilities
- Develop and implement a social media analytics strategy to measure organic content performance and gain insights through social listening.
- Track and analyze key performance metrics across all organic social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, and TikTok, to evaluate content effectiveness and audience engagement.
- Leverage social listening tools to gather insights on brand sentiment, audience preferences, industry trends, and competitive activity.
- In crisis communication scenarios, use social listening to assess the situation, identify key stakeholders and influencers, and provide strategic recommendations in collaboration with the communications team and senior leadership.
- Develop and maintain dashboards and reports to monitor KPIs such as engagement rates, reach, impressions, follower growth, share of voice, and sentiment analysis.
- Provide data-driven insights and recommendations to enhance organic content performance, improve engagement, and drive website traffic—collaborating across teams to implement and test hypotheses.
- Stay up to date on social media trends, platform updates, and analytics tools to ensure the application of best practices and identify new growth opportunities.
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