Company Overview
For over 120 years, Rexall has been a trusted name in Canadian healthcare. Established in 1904, we’ve grown to become a leading pharmacy chain with over 400 locations across the country. Through it all, we’ve remained focused on making a positive impact in the communities we serve. Rexall has been honored as a Great Place to Work™ by our employees, consistently earning accolades as a top Canadian employer for our exceptional workplace environment. Caring for Canada’s health, one person at a time, is our purpose – and our people are the heartbeat of that mission. Every member of the Rexall team is essential in bringing our purpose to life and delivering the exceptional care and service we’re known for. Rexall is more than a pharmacy; it’s an award-winning team dedicated to the health and wellness of people across Canada. We are on an exciting journey, evolving with the changing needs of our patients and communities. Join us as we shape the future of healthcare together.
About the job
The Role: Manager, Loyalty Promotions & Operations
At Rexall, we are community difference makers. We are leaders in health and wellness and a talent destination for over 7000+ Rexall team members. Together, we are defining better health through innovation, service, and living the “I²CARE” values. Talk about a dream team!
Job Purpose:
Reporting to the Sr Manager, Loyalty Operations & Customer Insights will lead Rexall’s loyalty merchandising strategy. The Manager will collaborate with cross functional teams to plan and execute promotional strategies that support the business and vendor partners across in-store, flyer and digital channels. The Manager oversees the loyalty’s OPEX, CAPEX and promotional budget, as well as annual vendor contracts.
What you are looking for:
- A closely connected culture
- A total rewards package meant to enhance your work-life flexibility
- Fully utilizing your talent
- Professional growth and development via challenging projects and assignments
- Warm and fuzzy feelings knowing you have helped your community, your team, the business and social causes through the Rexall Care Network
What you will be doing:
Leads the annual loyalty promotional planning and optimization process
- Develops Front Shop Loyalty marketing campaigns to increase customer engagement and generate incremental sales & margin
- Provides timely, accurate campaign analysis to enable sound and well-informed business decisions
- Works closely with customer insights and analytics team to monitor results and optimize plans to drive business objectives.
- Develops, negotiates and communicates robust vendor packages to build sustainable vendor engagement in the loyalty program
- Works closely with Loyalty partners including RBC, MD and PPN groups to plan, build and execute bespoke offers to support the needs of these partners.
- Manages the loyalty budget, and related expenditures & forecasting
- Manages internal communications to stores and liaises with Operations to ensure awareness and support of all customer retention efforts
- Acts as an escalation point for all loyalty customer services issues
- Manages and collaborates with Merch team to execute loyalty special events and contests
- Liaises with marketing regarding creative and marketing materials
- Plans and monitors timelines to ensure effective execution of loyalty programs.
- Works with merchandise services & IT to ensure the effective execution of loyalty programs
- Collaborate with external partners to develop and implement loyalty promotions and support strategies
How you will succeed:
- 2 to 3 Year College Diploma
- University degree in a related discipline such as Business Administration or MBA is considered an asset
- Minimum 5 years’ relevant experience in a marketing/retail environment.
- Minimum 3 years of managerial/people development experience
- Strong leadership and team building skills.
- Strong business acumen and analytical skills
- Strong attention to detail, planning and organization skills.
- Understanding and experience with retail loyalty programs
- Must be detail-oriented with excellent organizational skills.
- Proficient in Microsoft Word, Excel & PowerPoint.
- Strong communication skills both written and verbal.
- Proven ability to work in a fast-paced, multi-task environment.
- Retail store experience would be considered an asset.
How to Apply
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