Company Overview
Established in 2001, Zerorez is a leading carpet cleaning franchisor headquartered in American Fork, Utah, with franchise locations and operations across North America and the United Kingdom. Unlike traditional carpet cleaners, Zerorez avoids detergents and harsh chemicals, instead utilizing its proprietary Zr™ Water—ionized, alkalized water that is non-toxic, safe for people, pets, and the environment, yet powerful enough to deliver exceptional cleaning results. With over 190,000 reviews and an impressive 4.9-star average rating on Google, Zerorez stands as the world’s premier choice for cleaner, longer-lasting carpets.
About the Job
Job Description:
We are looking for a Lifecycle Marketing Specialist to design and execute data-driven marketing campaigns that engage, retain, and expand our customer base across 18+ Zerorez Corporate locations. This role will focus on enhancing the customer journey through targeted email, SMS, and other retention marketing strategies. The ideal candidate is both analytical and creative, with a passion for crafting personalized experiences that foster customer loyalty and drive revenue. If you’re a problem-solver with strong time management skills and a talent for developing impactful campaigns, we’d love to hear from you!
Key Responsibilities:
- Develop, execute, and optimize email and SMS campaigns, automated workflows, and transactional messaging to boost engagement, retention, and revenue across multiple locations.
- Conduct A/B testing to enhance campaign effectiveness and performance.
- Collaborate with internal teams to customize strategies for local markets while maintaining brand consistency.
- Track and analyze key performance metrics (e.g., open rates, click-through rates, conversions, ROI) to identify areas for improvement and testing opportunities.
- Provide performance insights and recommendations to Regional Marketing Managers and marketing leadership.
- Ensure compliance with CAN-SPAM, GDPR, and TCPA regulations.
- Stay up to date on lifecycle marketing trends, tools, and best practices to implement innovative strategies.
Requirements:
- 2-4 years of experience in lifecycle and email marketing, preferably in a B2C setting.
- Proficiency in marketing automation platforms and CRM systems.
- Strong knowledge of segmentation strategies, A/B testing, and email deliverability best practices.
- Experience collaborating with copywriters and designers to create compelling marketing assets.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Ability to manage multiple projects, meet deadlines, and adapt to changing priorities in a fast-paced environment.
- Understanding of CAN-SPAM compliance regulations.
- Basic HTML knowledge (preferred).
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