Build a Career in Franchise Growth
Are you looking for an exciting opportunity as a Franchise Marketing Specialist in a dynamic and growing industry? Strategic Franchising Systems is a leader in low-cost, home-based franchise models that offer proven marketing systems with the potential for significant income and success. Our brands—The Growth Coach, Caring Transitions, Fresh Coat, TruBlue, and Pet Wants—are recognized nationally and internationally as top franchises in their respective industries. Now, we are seeking a Franchise Marketing Specialist to join our Caring Transitions team in Blue Ash, OH. This role will be instrumental in developing and executing strategic marketing initiatives that drive franchise growth, lead generation, and brand awareness while supporting our CTBids.com platform.

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Why Join Us as a Franchise Marketing Specialist?
At Caring Transitions, we are the nation’s largest provider of relocation and estate sales services, specializing in helping seniors and their families navigate downsizing, moving, and estate liquidation. Our mission is to provide compassionate, stress-free solutions, making a meaningful impact on people’s lives. As a Franchise Marketing Specialist, you will play a key role in expanding our franchise network and empowering entrepreneurs to build successful businesses.
Key Responsibilities of a Franchise Marketing Specialist
- Develop and execute marketing strategies to attract and convert prospective franchisees.
- Manage lead generation efforts, including SEO, PPC, social media ads, and email marketing.
- Create compelling content to highlight the value of owning a Caring Transitions franchise.
- Optimize multi-channel marketing campaigns across digital, social media, content, and email.
- Support new and existing franchisees with onboarding and marketing strategies.
- Develop and implement marketing plans for CTBids.com, enhancing visibility and engagement.
- Monitor and analyze marketing performance, providing insights for continuous improvement.
Manage brand consistency across marketing materials and communications.
What Makes a Successful Franchise Marketing Specialist?
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
- 1-2 years of marketing experience (franchise marketing preferred).
- Strong understanding of digital marketing, lead generation, and brand positioning.
- Excellent written and verbal communication skills.
- Ability to analyze data and translate insights into actionable marketing strategies.
- Creative thinker with problem-solving skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
Preferred Experience
- Previous experience in franchise marketing or lead generation.
- Background in real estate, relocation, or senior care industries is a plus.
Benefits & Growth Opportunities
What We Offer
- Competitive salary with performance-based bonuses.
- Comprehensive benefits including health, dental, and vision insurance.
- 401(k) with company match to support your financial future.
- Paid time off and holidays for work-life balance.
- Career growth opportunities with professional training and mentorship.
- A collaborative work environment that fosters creativity and innovation.
At Caring Transitions, we believe in helping people succeed—whether it’s our franchise owners or our employees. If you’re ready to take your career to the next level as a Franchise Marketing Specialist, apply today and become part of our fast-growing, mission-driven team!
How to Apply:
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