Email Marketing Specialist

Job Category: Email Marketing
Job Type: Full Time
Job Location: United States

Company Overview

AppleOne Employment Services is a full-service employment company. Founded in 1964, we are now celebrating over five decades of the AppleOne Experience. HELPING CAREER SEEKERS AppleOne Employment Services is unique in that we view the career seeker as a client. Other employment agencies see you as a commodity to be sold, and it shows in the way they treat you. Our services are always free to our associates, and we encourage you to take full advantage of them. We believe strongly that if we can continually deliver the results you need, then we will be able to earn your loyalty as a Client for Life. That means that the AppleOne experience has been specifically designed to serve as a total employment resource to you no matter where you are in your career. FINDING GREAT EMPLOYEES For over 50 years, we have been committed to supporting “Client for Life” relationships with a full range of staffing services that help companies achieve long-term goals. Providing the most talented Direct Hire and Contract professionals rests on four key values: – Freedom to innovate, so your investment is protected with value added programs such as our 5-year guarantee – Everything matters, so we hold ourselves accountable to always providing a result – Excellence of delivery, which means being reliable, flexible, and treating the candidate as the center of the universe – Taking the time to genuinely understand your needs, leading to proactive solutions Because our mission is “to find, to understand and to fulfill the needs of another”, our clients find that our tailor made solutions lead to enhanced productivity and reduced costs…especially compared to other staffing organizations. OUR MISSION Our mission is to find, to understand and to fulfill the needs of another.

About the job

Now Hiring a talented and detail-oriented Email Marketing Specialist to join a dynamic and highly productive Marketing and Communications team. This role is based in Northbrook, IL 60062!

Hybrid Schedule: Monday & Friday -WFH // Tues, Wed, Thurs – IN OFFICE!

Salary: $65-75k annually

The purpose of this role is to manage email marketing campaigns and draft copy that promotes specific products/services and events, enhances customer engagement, and drives sales growth.

Areas of Responsibility / Tasks Performance must reflect appropriate level of expertise and achievement of the desired results for the items listed below.

Area of Focus (In order of percentage of time spent on activity, importance and/or priority)

• Implement and execute email marketing campaigns.

• Craft compelling and targeted email content, including subject lines, body copy and call-to-actions that drive customer engagement.

• Draft web copy to enhance SEO performance.

• Design email templates and graphics that employ best practices using email marketing platforms (e.g., Dynamics 365, Mailchimp).

• Conduct A/B testing to optimize email performance and improve open and click-through rates by analyzing subject lines, content blocks and layouts.

• Maintain and segment email distribution lists based on contact type and preferences to deliver personalized content.

To perform this role successfully, an individual must have experience achieving desired result(s) in their areas of responsibility.

The requirements listed below are representative of observable behaviors and essential knowledge, skill, and abilities required of a successful incumbent within our culture.

• Excellent writing, editing, proofreading and verbal communication skills.

• Proficient in email marketing/automation platforms (e.g., Mailchimp, Microsoft Dynamics).

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Strong organizational and project management skills.

• Detail oriented and ability to prioritize.

• Ability to work independently and as part of a team in a fast-paced environment.

• Good analytical and problem-solving skills.

• Innate sense of urgency that provides proactive and consistent work.

• Proficient in Microsoft Excel, Word, Adobe file creation & management.

• Maintains professional presentation, attitude, and behavior toward others

Minimum Qualifications/ Education / Experience / Certifications

• Bachelor’s Degree in Marketing, Journalism/Communications or related field. Equivalent experience considered in lieu of degree.

• 4+ years of experience in email marketing or a similar role (required).

• Experience producing email campaign performance reports, analyzing the results, presenting the data, and proposing improvements (required).

• Demonstrated ability to improve email performance metrics over time (preferred).

• Experience with email marketing in Dynamics 365 (preferred).

• Familiarity with HTML and CSS for email design (preferred).

• B2B marketing communications experience (preferred).

How to Apply:

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