INE is a leading IT training platform that provides hands-on and immersive learning experiences in Cybersecurity, Networking, Data Science, and Cloud. We’ve been a trusted partner for IT professionals and Fortune 500 companies for two decades, helping them achieve certifications and build world-class technical teams.
Our Core Values are:
- Relationships Matter
- Pursue the Unknown
- Our Word Defines Us
- Embrace Accountability
- Act as ONE
We are seeking a results-driven Email Marketing Program Specialist to grow our business through email marketing channels. You will be responsible for implementing, managing, and reporting on email performance, as well as building scalable systems and processes.
Responsibilities:
- Develop email strategies for B2B and B2C audiences.
- Build and execute email campaigns (HTML coding, QA, deployment).
- Design email templates for various purposes (marketing, promotional, operational, transactional).
- Plan, build, and maintain target email lists.
- Coordinate with stakeholders on email project requirements and timelines.
- Leverage platforms and analytics tools to monitor performance and improve KPIs.
- Create and optimize the email content calendar.
- Collaborate with teams to improve email databases and functionality.
- Devise and implement testing strategies to optimize user engagement.
Skills:
- Strong time management and organizational skills.
- Knowledge of email performance management best practices and technical requirements.
- Understanding of email performance KPIs and their impact on user engagement and ROI.
- Ability to work collaboratively.
Requirements:
- Bachelor’s degree in marketing, design, or a related field.
- Located within or able to work within CST or EST time zones.
- 2-3 years of experience managing email campaigns and user journeys in HubSpot or a similar platform.
- Hands-on HTML and graphic design experience.
- Experience creating and maintaining email lists and collaborating with database administrators.
- Strong understanding of email marketing best practices, compliance, and regulations.
- Familiarity with project management platforms (we use Monday).
- Strong attention to detail and experience with high email volume.
- Experience in IT training or subscription-based product marketing is a plus.
- HubSpot experience and/or certification is a plus.
Benefits:
- 100% employer-covered health care plans (medical, dental, vision) for employees and dependents.
- Matching 401k plan.
- Paid Parental Leave.
- Flexible PTO.
- “Get Hungry, Get Certified” professional development program.
Equal Opportunity Employer:
INE provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics.
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