Director of Sales – North America

Job Type: Full Time
Job Location: Canada
Company Name: AMI Attachments®

Company Overview

AMI Attachments is an industry leading North American manufacturer of quality, reliable attachments for excavators, backhoes, wheel loaders and other heavy construction equipment. With a head office and manufacturing facility in Ontario, west of Toronto in the Region of Waterloo, AMI Attachments serves the heavy equipment attachment market across Canada and the United States.

About the job

JOB SUMMARY

The Director of Sales will be responsible for leading and managing all sales activities within AMI Attachments defined sales region (North America). This leadership role requires a seasoned professional sales leader with a proven track record in driving revenue growth, developing a high – performing team, and building strong relationships with dealers and end-users. The ideal candidate will bring deep construction attachment industry knowledge, strategic vision, and a results-driven mindset to achieve sales targets and expand market share.

Reporting Relationships

The Director of Sales reports to the Chief Operating Officer.

The following positions report to the Director of Sales

  • Canadian Territory Managers
  • Sales Operations Manager
  • US Sales Agency

Education and Experience

  • Bachelor’s degree in a business, Sales or Management related field; MBA Preferred.
  • Will accept 10+ years of experience in Sales Management, Business Development Management, Sales or Strategic Partnerships, with at least 5 years in a senior leadership role.

 

Knowledge and Skills

  • Demonstrated success in market expansion, revenue growth, and partnership building.
  • Strong knowledge of heavy equipment attachments and relevant market dynamics.
  • Excellent negotiation, communication, relationship-building, and conflict resolution skills.
  • Strategic and analytical mindset with a hands-on approach to execution.

 

Key Competencies

 

  • Leadership: Ability to lead, mentor and motivate a diverse team.
  • Strategic thinker with the ability to translate vision into actionable plans.
  • Analytical and financial acumen.
  • Excellent communication, negotiation, and relationship-building skills.
  • Proficiency in CRM systems, sales analytics, and forecasting tools.
  • Excellent communication and presentation skills.

RESPONSIBILITIES

  • Sales Leadership

– Mentor, Lead, and develop a team of Sales Managers, Regional Territory Managers, Inside Sales Representatives, and Business Sales Partners to maximize performance and foster a high performing culture.

– Lead by example in customer and partner interactions, establishing a high standard for the team’s engagement and communication abilities.

– Identify and implement tools, training, and resources that empower the team to exceed responsibilities and targets.

– Create a collaborative environment that encourages team members to contribute ideas, share feedback, and take ownership of their responsibilities.

  • Strategic Resource Development

– Design and implement scalable sales tools, training programs, and resources to improve team effectiveness and efficiency.

– Develop and optimize sales processes to streamline operations and enhance customer engagement.

– Collaborate with marketing and Business Development teams to provide sales resources, including product training materials, competitive insights, and market data.

– Ensure the sales team has the technology and analytics tools needed to manage pipelines, forecast accurately, and make data-driven decisions.

  • Sales Strategy and Execution

– Collaborate with the Senior Leadership team to develop and execute a comprehensive sales strategy for North America, that will achieve revenue, profitability, and market share objectives.

– Set and monitor performance targets for the Different levels of sales teams, ensuring alignment with both short-term and long-term objectives.

– Identify and target new business opportunities while strengthening existing relationships with dealers and end users.

– Monitor market trends, customer needs, and competitor activities, adapting strategies to maintain a competitive edge in collaboration with the Business Development team.

– Regularly analyze sales performance and market conditions to identify areas for improvement and new growth opportunities.

 

  • Collaboration and Communication

– Act as a key liaison between sales, marketing, business development, product support, and executive leadership, ensuring alignment on all goals and priorities.

– Provide clear, actionable communication to the sales team regarding company objectives, industry trends, and strategic initiatives.

– Represent the company at industry events, trade shows, and customer meetings, strengthening brand presence and fostering relationships.

  • Performance Management and Reporting

– Establish key performance indicators (KPIs) to measure and drive sales team success.

– Prepare and present sales forecasts, progress reports, and market analysis to senior leadership.

– Continuously evaluate team performance and implement improvement plans as needed to ensure achievement of goals in collaboration with HR.

WORKING CONDITIONS

  • Travel required between 50-75%
  • Remainder of time will be in office.

How to Apply

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