Why join us?
Our purpose is to design for the good of humankind. It’s the ideal we strive toward each day in everything we do. Being a part of MillerKnoll means being a part of something larger than your work team, or even your brand. We are redefining modern for the 21st century. And our success allows MillerKnoll to support causes that align with our values, so we can build a more sustainable, equitable, and beautiful future for everyone.
GENERAL PURPOSE
The Director of MillerKnoll Brand Marketing will build a brand from infancy and shape it to be one that is admired globally—with a sphere of influence beyond the bounds of our industry. You are a strategist with strong critical thinking, can execute marketing campaigns with excellence, and have an entrepreneurial mindset. As internal diplomat and external brand ambassador, you rally teams around the brand’s vision, build consensus, and inspire others to action.
Essential Functions
Brand strategy and brand management
- Deliver powerful global brand strategy that builds the brand with a start-up mentality.
- Communicate the brand strategy internally and secure organizational buy-in and alignment.
- Develop global brand marketing strategy with clear goals that align with the MillerKnoll brand vision.
- Partner effectively with channels/regions to ensure their marketing strategies are aligned.
- Develop a strong brand POV for what is on-brand for MillerKnoll.
Marketing excellence
- Develop and execute high-impact brand marketing campaigns that deliver on the vision.
- Develop a global brand exhibit strategy and brief for the creative + environments teams.
- Develop owned channel content strategy, including web and social; oversee junior brand manager’s execution.
- Build external relationships with like-minded brands and organizations to develop innovative partnerships, campaigns, etc.
- Write excellent, quality briefs.
- Establish a measurement methodology, optimize efforts over time.
- Identify the winning concepts and most strategic way to execute; direct use of time and resources effectively.
- Shepherd ideas through to execution (no task is too small).
- Partner closely with Corporate Comms to shape external communication strategies.
Leadership and diplomacy
- Acts as a diplomat on behalf of MillerKnoll Brand; develops strong relationships and influence. across a wide range of internal teams, functions, brands, etc.
- Partners with regional leads to ensure global marketing alignment.
- High EQ and can navigate nuances of the org, able to build consensus.
- Develops individual and team talent to perform at an exceptional level and demonstrate marketing excellence.
- Provides solutions for addressing and improving internal processes; bias for simplicity and agility.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience
- 10+ years’ experience in marketing.
- Bachelor’s degree.
- Must have prior in-house brand marketing experience, global brand experience, social media experience or fluency.
- Location in NYC metro area strongly preferred but not required.