About Forsyth Barnes
Forsyth Barnes is a global talent partner revolutionizing the recruitment industry.
Unlike traditional recruitment firms, we prioritize long-term partnerships over one-time transactions, ensuring that both clients and candidates remain at the heart of everything we do. By combining relationship-building with cutting-edge AI and technology, we attract top talent for businesses across various industries.
Our success has led to recognition by the Financial Times as one of Europe’s fastest-growing companies, year after year. With a proven track record, we collaborate with FTSE-listed corporations and high-growth startups, helping them build high-performing teams across the eTail, FinTech, and Sports & Entertainment sectors.
Key Requirements:
- Education: Bachelor’s degree in Business, Data Analytics, Marketing, or a related field (advanced degree preferred).
- Experience: 8+ years in marketing analytics, business intelligence, or a similar role, with a strong focus on marketing strategy and customer insights.
- Expertise:
- Customer segmentation and predictive modeling.
- Key performance metrics such as LTV (Lifetime Value), CAC (Customer Acquisition Cost), and Media ROI.
- Technical Skills:
- Hands-on experience with customer data platforms (CDPs) and AI-driven customer engagement.
- Proficiency in data visualization and analytics platforms (e.g., Tableau, DOMO, SAS).
- Familiarity with web analytics tools like Adobe Analytics and expertise in EVARs.
Key Responsibilities:
- Leadership & Collaboration:
- Lead and manage a lean team of Marketing Data Analysts.
- Partner with marketing, finance, and IT stakeholders to align on key data strategies.
- Customer & Performance Analytics:
- Measure and analyze customer performance metrics, including LTV, retention rates, and CAC.
- Develop and refine customer models to optimize multi-channel engagement and assess incrementality.
- Data & Technology Optimization:
- Work alongside IT teams to leverage web analytics tools, enhancing the customer journey and conversion funnel.
- Oversee and optimize the Customer Data Platform (CDP) to enhance segmentation and implement AI-driven personalization strategies.
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