Job Description:
Jonas Club Software is seeking an innovative and strategic Director of Marketing to lead our brand positioning, lead generation, and product growth initiatives. As a Director of Marketing, you will play a crucial role in shaping and executing marketing strategies that enhance visibility and engagement across multiple platforms. This position reports directly to the Vice President of Sales and Marketing and requires a dynamic leader with a strong background in digital marketing, business development, and team leadership.
Director of Marketing | Key Responsibilities
Strategic Marketing & Brand Growth
- Develop and execute long-term and short-term marketing plans that align with company goals.
- Oversee digital marketing campaigns, including SEO, social media, and email automation to boost brand awareness.
- Ensure all marketing communications, such as newsletters, sales collateral, and web content, align with business objectives.
Lead Generation & Business Development
- Design and implement targeted advertising campaigns to generate high-quality leads for the sales team.
- Streamline the lead qualification process through CRM management and AI-powered tools.
- Plan and coordinate trade shows, user groups, and customer appreciation events to enhance brand visibility.
Team Leadership & Performance Optimization
- Provide direction to the business development team, ensuring alignment with marketing strategies.
- Mentor and develop marketing personnel while managing Salesforce CRM and database integrity.
- Track performance metrics and report on marketing effectiveness to senior leadership.
Qualifications for a Director of Marketing
10+ years of experience in marketing, with 5+ years in a management role.
Proven expertise in digital marketing, branding, and lead generation.
Strong background in SEO, social media, and marketing automation platforms.
Experience leading teams and driving data-driven decision-making.
Proficiency in Salesforce, HubSpot, Google Analytics, and Adobe Creative Suite.
Ability to thrive in a fast-paced environment and manage multiple priorities.
Bachelor’s degree in marketing, business, or a related field preferred.
Why Join Jonas Club Software?
Global Impact – Work with a trusted technology partner serving 2,300+ clubs worldwide.
Career Growth – Opportunity to innovate and lead in a growing software company.
Industry Leadership – Be part of a company that pioneers cutting-edge marketing strategies.
Ready to lead and transform marketing strategies? Apply now to become our next Director of Marketing!