Company Overview
JD Advising is a company that specializes in bar exam services, law school services, and law school preparatory services. JD Advising specializes in bar exam preparation for the Uniform Bar Exam (UBE), California Bar Exam, Michigan Bar Exam as well as bar exams nationwide. JD Advising offers courses, seminars, books, and one-on-one tutoring for bar exam students across the country. JD Advising works with law schools nationwide, including ivy league schools, and firms, including Am Law firms, who pay to have their associates trained by JD Advising to ensure that they pass the bar exam on the first try. JD Advising also offers one-on-one tutoring for law students, and students taking the MPRE, as well as a highly regarded MPRE course that is rated five stars by thousands of students. JD Advising offers myriad pre-law services as well, including LSAT services, law school application services and personal statement review, and a law school preparatory course.
About the job
SENIOR DIGITAL MARKETING SPECIALIST
Are you a creative and strategic marketer ready to take ownership of a role
where your ideas will have a major impact?
About Us:
Based in Michigan, JD Advising is a prelaw, law school, and bar exam preparatory
company helping students nationwide. We provide high-quality, personalized
preparation at every stage of a student’s law school career. Whether a student’s goal is
to get into their dream school or pass the bar exam on their first try, JD Advising can
help. Our goal is to be there for the student from the beginning of their law school career
all the way to the end.
About the Role:
We are looking for an experienced and creative Senior Digital Marketing Specialist to
lead innovative campaigns and elevate our brand. This role requires a strategic thinker
with strong execution skills, endless creativity, and the ability to manage multiple
initiatives independently while collaborating with a supportive team.
The Digital Marketing Specialist role is an opportunity for the right person to take full
ownership of JD Advising’s marketing function driving strategy, execution, and results
offering flexibility to work remotely while being part of a supportive, results-oriented
team! They will lead a broad range of activities, including email and text marketing,
social media management, content creation, branding, and campaign coordination.
This position is open to U.S.-based candidates with 8+ years of experience in the
Eastern or Central time zones to ensure seamless collaboration with our team and
partners during core working hours. A primary function of the role is to ensure our
marketing efforts align with our growth goals and strengthen our position in the industry.
What You’ll Do:
- Develop and execute comprehensive marketing strategies to grow brand awareness and drive lead generation.
- Manage email marketing (Sales Cloud), text campaigns, and social media, with a strong focus on Instagram, TikTok, and LinkedIn.
- Lead content creation, including website updates, video campaigns, and free resource promotions (webinars, guides, etc.).
- Build partnerships and manage sponsorships, including podcasts and influencer collaborations.
- Track, measure, and analyze the performance of campaigns (email, website,
- social media) to optimize for ROI, using tools like Google Analytics and CRM platforms.
- Conduct market research and competitor analysis to refine strategies and stay ahead of trends.
- Leverage AI tools to enhance efficiency and creativity in marketing workflows.
- Oversee the marketing calendar and campaign execution from start to finish.
- Work cross-functionally with sales and other teams to align marketing with business goals.
- Collaborate with graphic designers to create on-brand, compelling materials.
- Manage contractors and external resources as needed.
What We’re Looking For:
- Bachelor’s degree in Marketing, Communications, or a related field
- 8+ years of experience in digital marketing, with proven success in managing and executing comprehensive marketing strategies
- A creative mindset with a proven track record of delivering impactful marketing initiatives
- Strong ability to analyze campaign performance and translate data into actionable insights.
- Familiarity with AI tools or willingness to learn and integrate them into marketing efforts
- Strong skills in email marketing, social media (especially video) content creation, and website optimization
- Highly self-motivated and organized, with the ability to manage priorities and thrive in a remote environment.
- Ability to manage multiple projects independently while collaborating effectively with teams
- Proficiency in tools such as Sales Cloud, Google Analytics, and social media advertising platforms
- Exceptional communication skills and a passion for storytelling and branding
- A dedicated professional looking to grow and contribute to the success of a dynamic, forward-thinking company.
- Previous experience or knowledge of the exam preparation industry is a plus!
What You’ll Get:
- A high-impact role with creative freedom
- Competitive salary range: $77,000 – $85,000
- Comprehensive health, wellness, and retirement benefits
- Flexible, remote work environment
- Paid vacation and sick time w/ a seasonal modified work schedule
- Opportunities for professional development
- Work with a supportive team dedicated to helping students succeed!
How to Apply:
APPLY