Company Overview
In a growing world of digital, it’s important to position yourself attractively to your audience. At HomeTree Digital, we are here to guide you through a path of digital excellence—offering you the tools, knowledge and expertise to succeed. We see ourselves as a creative partner that works tirelessly to create powerful messages, exciting branding and unforgettable moments. Our creative experience, paired with our technical knowledge of developing the customer journey and content, allows us to set expectations and deliver the desired results when it comes to your digital aspirations. We’ll set you up to succeed as we guide you through best practices and latest trends, help you analyze in-depth data and track meaningful performance indicators to best position your offering.
About the job
Must be located within New York State. Position is remote.
We are looking for a talented Digital Marketer to join the team and grow with the company. Your skills will be tested at all levels with a variety of projects for different clients including design, email marketing, social media marketing, web, and analytics.
HomeTree Digital is a rapidly growing digital marketing agency that caters to the financial services industry. Our primary focus is to help clients reach their digital marketing aspirations and provide exception quality at all times.
We are seeking someone with a vision, a strong team player, and a digital marketing advocate, driving the delivery of Digital programs. The successful candidate will be highly ready to learn new skills and a high attention to detail.
Key attributes
- Experience working in an agency environment, ideally within financial services
- Proven ability to run organic & paid Social Media Marketing campaigns
- Experience with Email Marketing Strategies
- Ability to hand code Email Templates is a plus
- Strong Eye for Design & Detail (Figma experience)
- Ability to Project Manage multiple projects and prioritize
- Works well under pressure
- Knowledge of Salesforce.com is a plus
Responsibilities
- Clearly understand and implement digital marketing campaigns which fit client needs.
- Maneuver digital marketing campaigns through all areas of the project life cycle.
- Knowledge of working on enterprise level Email Marketing tools, such as Adobe Marketo, StoneShot, Oracle Eloqua, or Salesforce Pardot.
- Create messaging and calls to action for marketing websites and emails; apply best principle in marketing for messaging consistency and design for maximum impact with target audiences.
- Review and analyze digital marketing metrics across web platforms and email, bringing insights into data and ideas to increase engagement and driving lead-generation.
- Plan, execute, and measure A/B experiments and conversion tests.
- Identify trends and insights and optimize spend and performance based on those insights.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Build sales funnel execution and conversion points and optimize user funnels across multiple channels.
- Measure and report performance of digital marketing campaigns, assessing against goals (ROI and KPIs), and make recommendations for improvement as part of a broader marketing strategy.
- Stay up-to-date with emerging technologies, and provide thought leadership and perspective for adoption where appropriate.
Qualifications
- Bachelor’s degree or equivalent.
- Proven working experience in digital marketing, preferably in the investment management or finance industries.
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Strong knowledge of email marketing platforms and strategies.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture).
- Strong analytical skills and data-driven thinking.
How to Apply:
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