About the job
***Reposting as this remains an active search.***
Our client on the North Shore (of Boston) is looking for someone who is a hybrid Digital Marketing Specialist and Graphic Designer. MUST have 4+ years of relevant experience, ideally in a B2B manufacturing company. Our client will consider other B2B marketing environments as well. Any experience with video production is a huge bonus. Please note that this is a FULLY ONSITE position with no flex for hybrid. Salary is 70-85K plus bonus.
The Digital Marketing Specialist will be responsible for assisting in the implementation of all aspects of Marketing Communications and Strategies to assist in meeting multi-year business objectives.
Responsibilities:
- Lead the creation of global and regional strategic marketing plans for specific channels and/or business segments to strengthen brand and product positioning.
- Manage ongoing digital and print content production including advertisements, websites, product brochures, video and all other sales collaterals.
- Produce content creation and strategy for global social media channels to generate leads and elevate brand positioning and market value.
- Execute all tradeshows and large-scale events.
- Strategize with sales and execute customer-oriented campaigns to effectively strengthen customer relations and reinforce value proposition.
- Create marketing campaigns and visuals to increase momentum and generate leads.
- Manage and recommend product positioning, pricing strategy to produce the highest possible long-term market share.
- Develop and maintain competitive marketing intelligence.
- Manage all marketing materials with external vendors.
- Some travel for tradeshows required.
Qualifications:
- 3+ years of relevant digital marketing experience.
- Must have strong graphic design skills and be skilled in Creative Suite.
- Digital marketing experience required.
- Video production experience is a plus.
- Must be able to work fully onsite on the North Shore.
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