The Company
Coast Funding is an alternative funding provider to small and mid-sized businesses across the United States. Our team creates a culture of success through hard work, accountability and dedication. The environment is best described as fast paced, collaborative, technology focused and data driven.
Job Description
Coast Funding is seeking a data driven Digital Marketing Manager to execute digital media campaigns in support of our internal sales team. The position is an in-office opportunity located in San Diego, CA (Remote positions not available). Ideal candidates will:
- Be a self-motivated, focused, with a strong work ethic.
- Work as an effective team member independently
- Have strong written and verbal communication
- Understand the consultative and value-based sales approach with ability to align marketing campaigns with that methodology.
- Create strong value propositions and build lasting relationships with clients through their marketing efforts.
This is a full-time position with competitive base salary plus bonus. We offer health/dental/vision insurance, 401K with company match, paid time off, and true work life balance.
Primary Responsibilities (Job Duties)
- Plan, execute, and optimize paid search, social media, display, native, and video advertising campaigns to drive inbound sales opportunity.
- Complete daily/weekly monitoring and optimization of campaigns to ensure KPIs are met or exceeded.
- Work collaboratively with sales leadership to develop tests across ad creative, audience targets, and landing pages.
- Must communicate and follow up effectively with the sales department regarding customer accounts on a timely basis.
- Research and recommend new advertising venues, creative formats, and technologies, staying ahead of trends and recommending possible implementations.
- Complete quality assurance of digital advertising campaigns and ensure that all work adheres to brand and compliance standards.
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or similar level of background in related field.
- 1 year of relevant experience managing digital marketing campaigns.
- Highly proficient in Google Ads Manager, Google Analytics, and Facebook Business Manager, HTML Email Creation, WordPress.
- Outstanding initiative, communication skills (verbal and written), critical thinking skills, with ability to execute on sophisticated marketing strategies.
- Desire to work in a fast-paced environment with ability to perform under pressure.
Preferred Qualifications
- Prior experience marketing to B2B clients, specifically business loans, working capital or other alternative finance products.
- Prior experience with Salesforce.com platform.