Company Overview
We connect businesses of all sizes with top talent for project solutions, staffing, and freelance needs. As a global leader, we have a strong presence in key regions worldwide, including the USA, Canada, Singapore, Saudi Arabia, India, and the Philippines, among others.
Responsibilities:
- Manage key strategic partner marketing relationships and support marketing programs to achieve measurable results aligned with business goals and partnership objectives.
- Drive performance against co-marketing agreement terms, managing relationships to maximize engagement and commitment.
- Analyze target audience needs, preferences, behaviors, and demographics to inform resonant, relevant, impactful, and engaging campaigns.
- Develop campaign creative concepts (theme, look & feel) from ideation to agency execution.
- Deliver campaigns, assets, and playbooks to customer-facing teams for implementation.
- Collaborate with cross-functional teams (Audience Marketing, Field Marketing, Digital, Marketing Operations Technology, Field Engagement, and Strategic Partnerships) to ensure aligned campaign delivery.
- Achieve agreed-upon return on marketing investment (ROMI) metrics.
- Analyze data and feedback to iteratively improve and optimize campaign strategy.
Minimum Qualifications:
- BA/BS degree in marketing, communications, or business administration.
- 8+ years of experience developing global marketing campaigns for a large company.
- Proven ability to influence large, global, cross-functional teams from planning to execution.
- Proficiency with marketing campaign tools (e.g., Draftr, Marketo, CMT, Allocadia) and data analytics software preferred.
- Excellent written and oral communication skills for creating customer-facing campaigns, assets, creative briefs, and campaign strategy presentations.
Preferred Qualifications:
- Ability to collaborate effectively in a highly matrixed environment.
- Knowledge of the Education market and/or client products.
- Global perspective.
- Brand champion with a focus on governance.
- Experience nurturing business relationships and maintaining partnerships.
- Ability to have difficult conversations to drive prioritization for optimal outcomes.
- Effective communicator with strategic thinking, concise writing, and collaborative work style.
- Sense of urgency when addressing critical challenges.
- Willingness to try new approaches and challenge the status quo.
- Strong PowerPoint skills and comfort presenting to executive audiences.
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