Digital Advertising Specialist

Job Category: Sales and Marketing
Job Type: Full Time
Job Location: USA
Salary: $75K/yr

Company Overview

The dynamic landscape of digital marketing is constantly evolving, requiring continuous effort to stay ahead of emerging trends and essential skill sets. For businesses operating in the online space, digital marketing plays a crucial role in overall marketing strategies, and the right professionals can have a significant impact on success. Without skilled experts, companies risk falling behind competitors, and many lack the internal resources needed to identify and recruit talent capable of building a strong digital presence.

Among digital marketing recruiting agencies, only the best provide a truly customized approach. Backed by 30+ years of industry experience, our team delivers a personalized recruitment service that goes beyond simply filling online marketing roles—we help businesses find top-tier professionals who can establish and advance successful digital marketing careers. We understand that a perfect match goes beyond skillset; alignment in culture, values, and goals is key. Our focus is on forging connections that create mutual success for both candidates and companies.

Digital Marketing Recruiters

With over 25 years of expertise in digital marketing and recruitment, Digital Marketing Recruiters specialize in connecting highly skilled marketing, digital marketing, and sales professionals with top companies across the United States. Our thorough selection process includes resume screening, shortlisting candidates, video-recorded interviews, client information sessions, written assessments (if required), interview coordination, and job placement facilitation.

About the Client

Our client is a digital marketing agency with offices in Orlando, FL, and Pittsburgh, PA. They offer a full range of services, including digital marketing, website design, user experience, analytics, data, creative, social media, content creation, video production, and public relations.

The Role

Our client is looking for an experienced Digital Advertising Specialist to join their team. The ideal candidate must have expertise in Google Ads, Facebook Ads, Instagram Ads, and a strong understanding of local SEO, Google Business Profile optimization, and Semrush. This role involves managing client accounts, optimizing ad campaigns, analyzing performance, and conducting virtual client meetings on a monthly basis.

Key Responsibilities

  • Manage Google Ads, Facebook Ads, and Instagram Ads campaigns for multiple clients.
  • Conduct keyword research, write ad copy, and continuously optimize campaigns for maximum ROI.
  • Analyze performance data, generate reports, and identify opportunities for optimization and growth.
  • Work closely with creative, content, and SEO teams to align marketing strategies.
  • Provide strategic recommendations to improve local SEO and Google Business Profile.
  • Lead monthly virtual meetings with clients to review campaign progress and discuss improvements.
  • Stay updated with industry trends, platform changes, and best practices to enhance performance.

Qualifications

  • Google Ads Certification required.
  • Minimum 3 years of experience managing Google Ads campaigns.
  • Must have experience handling at least 20 client accounts per month.
  • Strong knowledge of Google Ads, Facebook Ads, Instagram Ads, local SEO, and Google Business Profile optimization.
  • Analytical mindset with the ability to interpret data and provide actionable insights.
  • Excellent communication and presentation skills for client interactions.
  • Ability to work independently and efficiently, managing multiple campaigns and priorities.
  • Familiarity with Google Analytics, Google Search Console, Semrush, and social media management tools.
  • Adaptability to changes in digital marketing trends and platforms.

Benefits

  • Flexible schedule.
  • 50% company-paid healthcare coverage.
  • 100% company-paid vision, dental, long-term, and short-term disability insurance.
  • 17 PTO days per year for personal use.
  • Paid holidays.

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