Denver Sports Social Media Specialist

What You’ll Do

Your primary responsibilities will include, but are not limited to:

• Host daily video shows featured on Denver Sports 104.3 The Fan’s digital platforms (e.g., Coffee Break).
• Produce regular video shows for Denver Sports 104.3 The Fan’s digital platforms (e.g., In the Sports Office).
• Collaborate with Talent and Producers to develop unique, engaging, and shareable content that aligns with the brand across multiple social media platforms, including Facebook, Twitter, Instagram, TikTok, and YouTube.
• Serve as the voice behind all social media platforms, ensuring content reflects the Denver Sports 104.3 The Fan brand personality.
• Partner with the Digital Editor, Program Director, and Talent to enhance monetizable audience engagement.
• Leverage data and analytics to inform content strategies and optimize audience reach and interaction.
• Generate innovative ideas and execute them effectively as a self-starter.
• Drive social media marketing efforts to boost brand interaction, increase audience engagement across devices, and grow subscriber databases.
• Capture and curate compelling visual content that showcases behind-the-scenes moments, events, interviews, and exclusive station activities.
• React quickly to breaking news and live events with effective digital coverage.
• Research, test, and propose new digital opportunities to strengthen audience retention and engagement.
• Stay updated on platform trends, user experience developments, and evolving digital media guidelines.
• Identify and execute marketing opportunities using station-owned assets such as videos, images, animations, and blog content.
• Support and train staff contributing to social media marketing efforts.

Skills & Experience We’re Looking For

• Preferred experience in entertainment media, journalism, video production, communications, or social media.
• Strong creativity with demonstrated experience in social media engagement, email marketing, and website content creation (e.g., blogging, contests, UX optimization).
• Familiarity with paid social strategies and audience targeting techniques such as custom audiences.
• Ability to balance creativity with analytics, ensuring content aligns with KPIs and organizational objectives.
• Deep understanding of social media platforms and their unique engagement tactics, including Facebook, Twitter, Instagram, TikTok, YouTube, and LinkedIn.
• Storytelling expertise with the ability to craft compelling narratives across social media channels.
• Exceptional writing skills with the ability to tailor messages for social media and micro-blogging formats.
• Technical proficiency in Adobe Creative Cloud, Adobe Premiere, Final Cut, iMovie, Google Analytics, Microsoft Excel, and social media reporting tools.
• Knowledge of the Denver area, including its radio landscape, entertainment scene, sports culture, pop culture, and technology trends.
• Experience with A/B testing and using data-driven insights to optimize content strategies.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Proficiency in email marketing tools (e.g., Second Street, MailChimp) and content management systems (e.g., WordPress).
  

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