Customer Marketing Manager

Job Category: Sales and Marketing
Job Type: Full Time
Job Location: United States
Company Name: BILL

BILL is a leader in financial automation software for small and midsize businesses (SMBs). As a champion of SMBs, we are dedicated to automating the future of finance so businesses can thrive. Hundreds of thousands of businesses trust BILL solutions to manage financial workflows, including payables, receivables, and spend and expense management. With BILL, businesses are connected to a network of millions of members, so they can pay or get paid faster. Through our automated solutions, we help SMBs simplify and control their finances, so they can confidently manage their businesses, and succeed on their terms.

BILL is a trusted partner of leading U.S. financial institutions, accounting firms, and accounting software providers. We have operations in San Jose, CA, Draper, UT, Houston, TX and are continuing to expand into other geographic locations. If you’re looking for a place that helps you do the best work of your career, look no further than BILL.

Make Your Impact Within a Rapidly Growing Fintech Company

Make your impact within a rapidly growing Fintech Company

Join our Product & Customer Marketing Growth (PCM) team as a Customer Marketing Manager, and drive our customer growth. Drive revenue growth and increase customer LTV by owning and enhancing our marketing communications strategy. Apply now to be a key player in transforming customer engagement at BILL!

The PCM Growth Team encompasses both Customer Growth Marketing across the system with Product Marketing (PMM) for the Growth & Cash-In Pillar. Our efforts and responsibilities are owning all marketing communications (email, in-product, push notifications, SMS) as soon as our customers have access to our products. We partner cross-functionally with the revenue organization, growth marketing, product marketing, and product management in particular to drive an excellent customer journey.

Our unified functional efforts are designed to drive revenue growth and increase customer LTV through adoption of the full suite of BILL products (including our payments hierarchy, lending, upsell and cross-sell).

Responsibilities / Day in the life

  • Manage our marketing efforts on X-sell, including identifying opportunities, coordinating with cross-functional partners and launching campaigns in conjunction with Sales, Product and Marketing partners.
  • Drive the customer marketing strategy behind our Spend & Expense payments products including our AP Card, Secured Card Lite & Card on File (includes GTM launch comms, overall comms strategy, ongoing adoption efforts, etc.)
  • Attend meetings with cross-functional stakeholders for ownership areas [S&E, X-sell with Sales, X-sell efforts in Product, AP]
  • Attend functional meetings for customer marketing [internal team and cross-functional] including team meetings, syncs with sales/revenue, customer success, product marketing, product management, growth marketing, etc.
  • Analyze business opportunities together with marketing analytics – areas with existing efforts and potentially new opportunity areas to drive further customer growth
  • Share out wins/losses of existing efforts to drive growth of the x-sell business
  • Gather customer feedback from cross-functional partners and direct from customers to inform our future efforts (customer first!)

We’d Love To Chat If You Have

  • 5+ years of growth or customer marketing experience, with B2B, fintech, and experience at a product-led growth company preferred
  • Experience working cross-functionally managing cross-functional stakeholders
  • Capable project manager experienced in working with large cross-functional teams to successfully launch marketing initiatives from start to finish
  • Strong experience with A/B testing and channel optimization
  • Strong analytical mindset that can distill actionable insights and transform them into impactful initiatives
  • Thrive in a fast-paced environment that requires managing multiple, simultaneous projects and comfortable working with ambiguity

Let’s Talk About Benefits

  • 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
  • HSA & FSA accounts
  • Life Insurance, Long & Short-term disability coverage
  • Employee Assistance Program (EAP)
  • 11+ Observed holidays and wellness days and flexible time off
  • Employee Stock Purchase Program with employee discounts
  • Wellness & Fitness initiatives
  • Employee recognition and referral programs
  • And much more

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