Company Overview
goop is a modern lifestyle brand that blends expert-driven content with curated products across five key pillars: wellness, beauty, food, style, and travel. Founded in 2008 by Gwyneth Paltrow as a homespun weekly newsletter, goop began as a platform to share trusted travel recommendations, health-conscious recipes, and thoughtful shopping discoveries.
Driven by curiosity and a commitment to well-being, goop has evolved into a destination for insightful advice, expert perspectives, and innovative products. Today, the brand not only curates a tightly edited selection of third-party products but also develops its own clean beauty, fashion, and wellness lines.
Social Media Coordinator
About the Role
We are seeking a passionate and highly motivated Social Media Coordinator to help grow and engage our online community. This role is ideal for someone with a strong understanding of social media platforms and experience in managing content for digital media or commerce-driven brands. You thrive in a fast-paced, evolving environment and excel in project management, communication, and cross-functional collaboration.
Key Responsibilities
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Content Scheduling: Manage and schedule content across platforms such as Facebook, Instagram, TikTok, and Pinterest.
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Community Engagement: Monitor social channels, respond to comments/messages, and engage with followers to build meaningful relationships.
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Performance Tracking: Analyze key social media metrics to optimize strategy and enhance campaign effectiveness.
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Trend Monitoring: Stay updated on emerging social media trends, tools, and best practices to keep the brand at the forefront of innovation.
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Campaign Execution: Assist in the planning and execution of social media campaigns.
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Cross-Functional Collaboration: Work closely with internal teams to support brand initiatives and product launches.
Qualifications & Experience
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1-2+ years of relevant experience in social media management.
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A deep passion for content, community, and commerce-driven social media strategies.
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Strong technical proficiency with key platforms (Instagram, Facebook, TikTok, Pinterest).
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Ability to handle multiple tasks in a dynamic, fast-paced environment.
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Excellent communication, writing, and project management skills.
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Highly organized, detail-oriented, and adaptable.
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Proactive, collaborative, and resourceful with a strong work ethic.
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Flexible schedule with availability for occasional nights and weekends.
Compensation & Benefits
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Salary: $55,000 – $65,000 + Equity
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Health Benefits: Comprehensive medical, dental, and vision coverage, including fertility benefits and paid parental leave.
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Perks:
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“goopcation” (paid summer break)
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Exclusive goop discounts
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Special offers with brand partners
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Access to custom lifestyle resources and events
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A beautiful workspace in Santa Monica
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Hybrid Work Policy:
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In-office Tuesdays and Thursdays
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Mondays required for employees within a 15-mile radius of the Santa Monica office
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