Job Summary
Avantiico is looking for a creative Content and SEO Specialist to join our Marketing Team and is responsible for creating, managing, and optimizing content that communicates the benefits and solutions of Microsoft Technologies and Avantiico ISV solutions. This role requires a strong understanding of content strategy, excellent writing and editing skills, and the ability to create engaging content that would generate organic leads and build our brand’s value and authority in an ever-changing and fast-paced environment.
In this role, you will collaborate with our certified Microsoft consultants to leverage their domain expertise and create copywriting and “evergreen content”: blog posts, whitepapers, case studies, webinars, and any other types of content form that is search engine optimized.
- Develop high-quality, engaging content such as blog posts, case studies, landing pages, one-pagers, video scripts or other content focused on Microsoft Dynamics 365, Azure, and Avantiico ISV solutions.
- Optimize content for search engines (SEO) with regular quarterly SEO audits and collaborate with the marketing team to ensure content aligns with broader marketing goals and strategies.
- Collaborate with internal teams (e.g. product, sales, service and technical teams) to gather insights, identify content opportunities, and ensure accuracy in content creation, particularly when communicating complex technical solutions. You will work closely with our Microsoft consultants and subject matter experts, tapping into their deep industry knowledge to help craft compelling and high-value content.
Required Skills/Abilities
- 4 years of relevant experience, preferably within the technology industry or for B2B or SaaS.
- Familiarity with Microsoft Dynamics 365, or willingness to learn.
- Strong interpersonal, verbal, and written communications skills. Able to translate complex technical concepts into easy-to-understand, engaging content.
- Strong knowledge of SEO best practices and content optimization strategies.
- Experience with Semrush