About the job
Nature’s Path is seeking a results-driven Business Development Manager to drive growth in white space opportunities across the Convenience & Gas (C&G), Drug, Dollar, and Discount channels. This role will focus on expanding distribution, increasing market share, and establishing strategic partnerships within these channels; driving the company’s mission to make organic food accessible and available to all. In a nut shell this role is perfect for someone who has been selling into these channels (convenience/gas/drug/dollar/discount) with significant experience and established relationships with key decision-makers.
White Space Identification & Strategy Development:
- Identify untapped market opportunities and develop strategic initiatives to drive incremental growth in the C&G, Drug, Dollar, and Discount channels.
- Analyze market trends, consumer behaviors, and competitive landscapes to define and prioritize growth opportunities.
Sales Execution & Account Management:
- Drive new business development by establishing and maintaining relationships with key accounts and distributors across the C&G, Drug, Dollar, and Discount channels.
- Negotiate and execute distribution agreements with retailers to expand Nature’s Path’s presence within these segments.
- Develop sales strategies that align with corporate objectives and customer needs, leading to increased shelf presence and sales volumes.
Channel Expertise & Cross-Functional Collaboration:
- Act as a subject matter expert on C&G, Drug, Dollar, and Discount channels, providing insights and recommendations to internal teams for product development, marketing, and distribution.
- Collaborate with marketing, finance, supply chain, and product teams to align sales efforts with brand goals and operational capabilities.
Performance Tracking & Reporting:
- Track sales performance and key metrics, providing regular reporting and updates on progress towards targets.
- Develop and manage sales forecasts, budgets, and plans for assigned channels, ensuring targets are met or exceeded.
Relationship Building & Customer Retention:
- Build and maintain strong relationships with current and potential customers, serving as the primary point of contact and ensuring a high level of service and support.
- Implement effective account management practices to retain and grow business within existing accounts.
Experience
- Bachelor’s Degree – Preferred or other job-related or equivalent business experience.
- 5-7 years of progressive account management responsibility in medium-large consumer goods organization
- Previous experience with C&G, Drug, Dollar and Discount channel.
- Complex selling knowledge with proven ability to create strategies, execute plans and key initiatives.
- Very strong analytical skills and understanding of translating category data (consumption, baseline trends, incremental lift) into insights to influence decisions.
- Proficient to advanced-level Microsoft Office skills, specifically Excel and PowerPoint
- Knowledge of trade fund management, forecasting, and common business analytics.
- Must have excellent customer service, hunting/selling, relationship building, and thought leadership skills.
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