We are seeking a dynamic, strategic, and forward-thinking Brand Manager to join our team to help drive growth for our brands. The ideal candidate is a highly motivated, consumer-centric, beauty enthusiast who has experience developing brands, annual marketing planning, and 360° campaign development to successfully drive growth.
Brand Strategy:
- Support the development of brand strategies, aligning annual marketing plans with senior leadership and present to Sales and retail partners.
- Proactively identify emerging trends across consumer, salon, competitive, social conversation, and technology to inform product development
- Deeply understand our consumers to deliver insight led brand plans and communication campaigns..
Brand Performance & Analysis:
- Own Brand P&L driving top line and bottom-line growth
- Analyze and report on brand performance metrics, consumer insights, and campaign results to optimize future strategies.
- Use data and market analysis to adjust marketing strategies and product offerings to meet business goals.
Budget Management & Tracking:
- Own and manage the marketing budget, ensuring invoices are submitted and approved on time and tracked.
- Work with finance on accruals and reallocations as needed.
- Bachelor’s degree in marketing, communication or business, or a related field; an MBA is a plus.
- 5+ years of experience in brand management, preferably within beauty or CPG.
- Proven track record of driving brand growth and executing successful marketing campaigns.
- Insight driven marketer with proven track record identifying consumer need gaps into growth opportunities.
- Analytical mindset with the ability to interpret complex data and market trends.
Preferred Skills:
- Experience in product development, integrated brand marketing, storytelling, and developing 360° campaigns.
- Experience working with retailers such as Ulta, Target, Walmart and Salon Centric as well as DTC.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously.