Complete Overview
Abbott is a global healthcare leader dedicated to helping people live better lives at every stage. Our diverse portfolio of life-changing technologies spans the healthcare spectrum, including leading products and businesses in diagnostics, medical devices, nutrition, and branded generic medicines. With 114,000 employees serving people in over 160 countries, we invite you to explore career opportunities at Abbott and discover if your talents and aspirations align with our openings. As an equal opportunity employer, we value and encourage diversity within our workforce.
About the Job
Brand Manager – HCP CRM & Digital Engagement – Abbott (Columbus, OH)
Abbott, a global healthcare leader, seeks a Brand Manager to lead digital engagement marketing strategies for Protality®, Ensure®, and Glucerna® for healthcare professionals. We offer life-changing technologies across various healthcare areas and are committed to improving people’s lives.
About Abbott:
We are a global healthcare leader creating breakthrough science to improve health. We anticipate changes in medical science and technology.
Working at Abbott:
At Abbott, you can do work that matters, grow and learn, care for yourself and family, be your true self, and live a full life. Benefits include career development, free medical coverage (HIP PPO), a retirement savings plan, tuition reimbursement, student debt program, and FreeU education benefits. Abbott is recognized as a great place to work globally.
About Abbott Nutrition:
Our Nutrition business develops science-based products for all ages. Millions rely on our leading brands like Similac®, PediaSure®, Ensure®, Glucerna®, and Protality®.
About the Role:
The Brand Manager will lead digital engagement marketing for HCPs, developing and managing short and long-term messaging strategies, executing programs, and achieving commercialization and profit objectives. Responsibilities include managing digital engagement tactics, HCP initiatives, cross-functional communication, quarterly planning, digital execution, agency management, market segmentation, research, and budget management.
What You’ll Work On:
- Delivery Optimizations: Manage HCP digital marketing execution, including direct marketing, media, and email. Report quarterly on e-commerce, manage content creation, and forecast direct marketing.
- Messaging Pull-Through & Communication Strategy: Collaborate with consumer marketing teams and lead the HCP communication strategy, messaging, and tactical plan.
- Performance & Financial Reporting: Measure activation plan performance, recommend actions to increase HCP recommendations and ROI, and lead forecasts and financial deliverables.
- Growth-Focused: Identify new market opportunities, optimize communications and media, identify research needs, and collaborate with internal and external stakeholders.
- Digital First: Lead broader digital projects (website strategy, non-personal HCP strategy, email & SMS execution, media).
Required Qualifications:
- 3-5 years of brand management or marketing experience (healthcare or food & beverage preferred).
- 3+ years of leading cross-functional teams.
- Time and project management skills.
- Teamwork skills (sales team experience preferred).
- Strategic thinking and annual activation plan development skills.
- Analytical skills and attention to detail.
- Understanding of trends and ability to respond to customer needs.
- Creativity and ability to produce innovative ideas.
- Budget management skills.
- Written and verbal communication skills.
- Experience with market research and clinical studies.
- Bachelor’s degree in Marketing, Business, or related field.
Preferred Qualifications:
- MBA strongly preferred.
Compensation:
$97,300 – $194,700 (may vary by location).
Benefits:
Comprehensive health and wellness benefits ([invalid URL removed]).
Equal Opportunity Employer:
Abbott is an Equal Opportunity Employer, committed to employee diversity.